Kaorium Geurbelevingsapparaat door Toshiharu Kurisu - Scentmatic

Het ontwerp Kaorium Geurbelevingsapparaat door Toshiharu Kurisu - Scentmatic is een hoog aangeschreven winnaar van de zeer prestigieuze 2025 A' Design Award in Zilver in de competitiecategorie Interface-, Interactie- en Gebruikerservaring Ontwerp.

ZilverInterface· 2025

Kaorium Geurbelevingsapparaat

door Toshiharu Kurisu - Scentmatic

Opdrachtgever: Scentmatic Inc.

Winnaar van de A' Design Award in Zilver in de categorie Interface

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Geverifieerde Prijswinnaar

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Kleuren

Het Ontwerp

Over Kaorium Geurbelevingsapparaat

Dit interactieve signalisatiesysteem biedt een nieuwe manier om geuren te ervaren en te genieten door de fusie van geur en taal. Gebruikmakend van de AI-aangedreven technologie Kaorium, die de kenmerken van geuren visualiseert, kunnen gebruikers hun persoonlijke waarneming van geuren verdiepen en beschrijvende woorden ontdekken die resoneren met hun indrukken. Hierdoor kunnen ze geuren ontdekken die perfect aansluiten bij hun individuele gevoeligheid.

De Erkenning

Over de A' Design Award in Zilver

Kaorium Geurbelevingsapparaat is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Kaorium Geurbelevingsapparaat wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Kaorium Geurbelevingsapparaat is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Afmetingen & Verpakking: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Tags: Kaorium, AI, fragrance, signage, device
Productietechnologie: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Ontwerpuitdaging: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Onderzoek: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Inspiratie: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Projectduur: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Werkproces: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patenten: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Teamleden: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Beeldcredits: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.