Every Perfect Day Theeverpakkingsontwerp door Ying Han

Het ontwerp Every Perfect Day Theeverpakkingsontwerp door Ying Han is een hoog aangeschreven winnaar van de zeer prestigieuze 2025 A' Design Award in IJzer in de competitiecategorie Verpakkingsontwerp.

IJzerVerpakking· 2025

Every Perfect Day Theeverpakkingsontwerp

door Ying Han

Winnaar van de A' Design Award in IJzer in de categorie Verpakking

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Het Ontwerp

Over Every Perfect Day Theeverpakkingsontwerp

Dit herontwerp van de verpakking van Bigelow Tea versterkt zowel de esthetiek als de functionaliteit. Krachtige typografie benadrukt de voordelen van elke thee, terwijl dynamische kleurovergangen de smaken onderscheiden binnen een samenhangend systeem. Elke thee komt in een driehoekige doos, die in elkaar grijpt tot een opvallende zeshoekige vorm, wat de schappresentatie en gebruikersbetrokkenheid versterkt. Dit modulaire, interactieve ontwerp verrijkt de thee-ervaring en combineert visuele aantrekkingskracht met praktische innovatie.

De Erkenning

Over de A' Design Award in IJzer

Every Perfect Day Theeverpakkingsontwerp is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Every Perfect Day Theeverpakkingsontwerp wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Every Perfect Day Theeverpakkingsontwerp wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: This redesign of Bigelow Tea packaging enhances both aesthetics and functionality. Bold typography highlights each tea’s benefits, while dynamic gradients differentiate flavors within a cohesive system. Each tea comes in a triangular box, which interlocks into a striking hexagonal form, strengthening shelf presence and user engagement. This modular, interactive design elevates the tea experience, blending visual appeal with practical innovation.
Afmetingen & Verpakking: 88.9mm X 76.7mm x 88.9mm
Tags: Tea Package, typography, form, part as a whole, color.
Productietechnologie: The design process incorporated paper prototyping to refine structural integrity and user interaction. Multiple iterations of hand-cut and laser-cut prototypes tested the interlocking mechanism of the triangular boxes, ensuring seamless assembly into the hexagonal form. High-resolution photography documented the prototypes, capturing material textures, color accuracy, and spatial relationships. This visual analysis informed refinements in dieline precision, typography application, and final production feasibility.
Ontwerpuitdaging: The greatest challenge was balancing individuality and unity within the packaging system. Ensuring each tea’s distinctiveness while maintaining a cohesive structure required extensive typographic and color research. Structurally, engineering the interlocking hexagonal form demanded precision in dieline development. Externally, production constraints influenced material choices, while market research on contemporary consumer preferences shaped design decisions to align with modern expectations.
Onderzoek: This project employed user-centered design research to enhance packaging functionality and appeal. The objective was to create a contemporary tea packaging system that emphasizes flavor differentiation and unity.

A mixed-method approach combined market analysis, visual studies, and prototyping. Data collection included consumer surveys, competitor analysis, and material testing. Research tools included digital design software, physical prototyping, and user feedback sessions. Participants consisted of tea consumers, retail experts, and packaging designers.

Results revealed that consumers value both clear functional labeling and aesthetically engaging designs. Insights showed that bold typography and a modular structure improve brand recognition and user interaction. The final interlocking hexagonal form not only enhances shelf appeal but also reinforces a sense of connection among the flavors.
This research informs modern packaging design by balancing visual storytelling with structural innovation. It has practical implications for businesses seeking to enhance consumer engagement, while also contributing to broader discussions in design about modularity, branding, and user experience.
Inspiratie: Inspired by Bigelow’s tea series, this project reimagines its packaging to emphasize the core ingredients that define each flavor. The redesign highlights the unique characteristics of each tea while maintaining a cohesive visual identity. Through abstract forms, ingredient-inspired patterns, and refined typography, the packaging will celebrate both individuality and unity. This project explores design and storytelling, using packaging to enhance the tea-drinking experience and deepen consumer connection to each blend.
Projectduur: This project started in April 2024 in the USA and finished in February 2025 in the USA.
Werkproces: Each tea is housed in a uniquely designed triangular box, creating a strong individual presence while maintaining a unified system. The six triangular boxes are engineered to interlock seamlessly into a striking hexagonal form, reinforcing a sense of connection between flavors while enhancing both shelf presence and user experience. This innovative structural approach not only improves functionality and visual impact but also elevates the packaging into a modular, interactive design that invites engagement. By prioritizing both aesthetic appeal and practicality, this redesign redefines how consumers interact with and appreciate their tea selection.
Teamleden: Designer: Ying Han
Photographer: Ying Han
Beeldcredits: Image Main Image: Photographer: Ying Han/Designer: Ying Han
Image #1: Photographer: Ying Han/Designer: Ying Han
Image #2: Photographer: Ying Han/Designer: Ying Han
Image #3: Photographer: Ying Han/Designer: Ying Han
Image #4: Photographer: Ying Han/Designer: Ying Han