Mai Meng Concerttournee door Katie Tai and Ciang Fan - OCT Ent.

Het ontwerp Mai Meng Concerttournee door Katie Tai and Ciang Fan - OCT Ent. is een hoog aangeschreven winnaar van de zeer prestigieuze 2026 A' Design Award in Goud in de competitiecategorie Evenement en Happening Ontwerp.

GoudEvenement· 2026

Mai Meng Concerttournee

door Katie Tai and Ciang Fan - OCT Ent.

Opdrachtgever: OCT Entertainment Co., Ltd.

Winnaar van de A' Design Award in Goud in de categorie Evenement

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Het Ontwerp

Over Mai Meng Concerttournee

Mai Meng, met de titel Treasure The Moment, is een concerttournee die vijfendertig jaar Mandopop-carrière markeert. De tournee combineert opnieuw vormgegeven klassieke nummers met een minimalistisch podiumontwerp. Modulaire, verplaatsbare en transparante LED-panelen tonen beelden in hoge resolutie die zijn afgestemd op de sfeer van elk nummer. De belichting is gesynchroniseerd met het tempo van de muziek en het geluid wordt aangepast aan elke locatie. Stadsspecifieke nummers, een live meezingmoment en verborgen handgeschreven brieven nodigen het publiek uit om deel te nemen. De tournee is bedoeld om trouwe luisteraars te verbinden met een jonger publiek.

De Erkenning

Over de A' Design Award in Goud

Mai Meng Concerttournee is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Mai Meng Concerttournee wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Mai Meng Concerttournee wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike.

Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music.
Afmetingen & Verpakking: Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
Tags: Mai Meng, 35th anniversary, concert tour, stage design, Event
Productietechnologie: We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
Ontwerpuitdaging: Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
Onderzoek: We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
Inspiratie: The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
Projectduur: The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
Werkproces: We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
Patenten: Copyrights belong to OCT Entertainment Co., Ltd., 2025
Teamleden: Producer: Katie Tai
Line producer: Jessie Qiu
Chief Director: Ciang Fan
Technical Director: Tzulung Pan
Technical Director: Zhuang FuMing
Executive Director: Fifi Ying
Executive Director: Hsining Shen
Executive Director: Lin Lin
Executive Director: Howard Hsu
Executive Director: EJ Huang
Executive Director: Harrison Hsu
UPMs: Annie Huang, Sandy Yeh
Chief of lighting technician: Chen QiSheng
Stage Design: Zhao Hong Chao
Production company: OCT Entertainment Co., Ltd.
Beeldcredits: OCT Entertainment Co., Ltd.