Schneider Electric Innovation Hub Tokyo Showroom door Ryota Unno

Het ontwerp Schneider Electric Innovation Hub Tokyo Showroom door Ryota Unno is een hoog aangeschreven winnaar van de zeer prestigieuze 2026 A' Design Award in Brons in de competitiecategorie Interieur en Tentoonstellingsontwerp.

BronsInterieur· 2026

Schneider Electric Innovation Hub Tokyo Showroom

door Ryota Unno

Opdrachtgever: Schneider Electric Japan

Winnaar van de A' Design Award in Brons in de categorie Interieur

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Kleuren

Het Ontwerp

Over Schneider Electric Innovation Hub Tokyo Showroom

Schneider Electric Innovation Hub Tokyo is een showroom die is gecreëerd voor een meeslepende bezoekerservaring. Concentrische vloerpatronen op één as leiden de beweging naar een gebogen display genaamd het Control Center, dat vanuit meerdere richtingen zichtbaar blijft. Golvende buisverlichting, vormgegeven met de visuele programmeertool Grasshopper, contrasteert met het zwarte rasterplafond en de geblokte vloer. Witte wanden vormen het belangrijkste expositieoppervlak. Vijfhoekige modulaire banken kunnen worden opgesteld voor zitgelegenheid of vergaderingen, of worden verwijderd om de circulatie te openen.

De Erkenning

Over de A' Design Award in Brons

Schneider Electric Innovation Hub Tokyo Showroom is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Schneider Electric Innovation Hub Tokyo Showroom wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Schneider Electric Innovation Hub Tokyo Showroom bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Afmetingen & Verpakking: 20,600mm x 23,500mm x CH2800mm
Tags: Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Productietechnologie: The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Ontwerpuitdaging: The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Onderzoek: This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Inspiratie: As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Projectduur: The project started in March 2025 in Tokyo and was completed in September 2025.
Werkproces: Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Teamleden: Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Beeldcredits: SS Co., Ltd. Kenichi Ohno