Yan Natural Juice Flesverpakking door Backbone Branding

Het ontwerp Yan Natural Juice Flesverpakking door Backbone Branding is een hoog aangeschreven winnaar van de zeer prestigieuze 2020 A' Design Award in Platina in de competitiecategorie Verpakkingsontwerp.

PlatinaVerpakking· 2020

Yan Natural Juice Flesverpakking

door Backbone Branding

Opdrachtgever: Backbone Branding

Winnaar van de A' Design Award in Platina in de categorie Verpakking

201,010

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Kleuren

Het Ontwerp

Over Yan Natural Juice Flesverpakking

Het ontwerp van de fles is geïnspireerd op de natuur en de principes van biomimicry, met name de vorm van een gebeten appel. Dit was bedoeld om de biologische kwaliteit van het product erin te laten zien. Deze anatomie resulteert in complementaire vormen die, wanneer ze naast elkaar op planken of tijdens transport worden geplaatst, de ruimtebesparing maximaliseren. De naam van het merk is met gestileerde kalligrafie op het etiket gegraveerd. Deze kalligrafie roept de kleur en het uiterlijk van dun gras op als een knipoog naar de natuur.

De Erkenning

Over de A' Design Award in Platina

Yan Natural Juice Flesverpakking is winnaar van de A' Design Award in Platina, een uiterst prestigieuze erkenning die wordt toegekend aan werkelijk uitzonderlijke, elegante en magnifieke ontwerpen. De winnaars in Platina zijn wonderen van creatie, getuigenissen van de grenzen van intellectuele creativiteit en tonen het ongeëvenaarde professionalisme en genie van hun ontwerpers. Van deze ontwerpen wordt verwacht dat zij de meest vermaarde werken zijn die de esthetiek van een tijdperk bepalen, bijdragen aan het welzijn van de samenleving en de grenzen van kunst, wetenschap, ontwerp en technologie verleggen. Yan Natural Juice Flesverpakking toont een transcendent niveau van uitmuntendheid en maakt de wereld ongetwijfeld een betere plek met zijn voordelige en waardevolle kenmerken. Yan Natural Juice Flesverpakking is een werk dat de A' Design Award in Platina heeft gewonnen en dat verlangens oproept, inspireert, verrukt en grote vreugde doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Afmetingen & Verpakking: Width 70mm x Depth 85mm x Height 265 mm
Tags: natural juice, packaging design, biomimicry, organic,
Productietechnologie: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Ontwerpuitdaging: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Onderzoek: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inspiratie: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Projectduur: January to May 2017 in Yerevan Armenia
Werkproces: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Teamleden: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Beeldcredits: All photo credits to Backbone Branding