Hybrid Beauty Dameskledingcollectie door Moon Chang

Het ontwerp Hybrid Beauty Dameskledingcollectie door Moon Chang is een hoog aangeschreven winnaar van de zeer prestigieuze 2020 A' Design Award in Goud in de competitiecategorie Mode-, Kleding- en Kledingstukontwerp.

GoudMode· 2020

Hybrid Beauty Dameskledingcollectie

door Moon Chang

Opdrachtgever: Moon Chang Design Studio

Winnaar van de A' Design Award in Goud in de categorie Mode

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Het Ontwerp

Over Hybrid Beauty Dameskledingcollectie

Het ontwerp van de Hybrid Beauty-collectie is om de schattigheid te gebruiken als het overlevingsmechanisme. Opgericht schattige kenmerken zijn linten, ruches en bloemen, en ze zijn opnieuw gemaakt door traditionele modevak en couture-technieken. Dit herschept oude couture-technieken tot moderne hybride, die romantisch, donker maar ook eeuwig is. Het hele ontwerpproces van Hybrid Beauty bevordert duurzaamheid om tijdloze ontwerpen te creëren.

De Erkenning

Over de A' Design Award in Goud

Hybrid Beauty Dameskledingcollectie is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Hybrid Beauty Dameskledingcollectie wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Hybrid Beauty Dameskledingcollectie wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
Afmetingen & Verpakking: The whole collection is 8 looks womenswear, size 4.
Tags: modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
Productietechnologie: The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
Ontwerpuitdaging: The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
Onderzoek: While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
Inspiratie: Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
Projectduur: Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
Werkproces: The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
Patenten: Copyright to Moon Chang
Teamleden: Designer: Moon Chang
Creative Director: Moon Chang
Beeldcredits: Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise