Ontwerperinterview
21 vragen
I am a graphic designer with a focus on creating Visual Identities. I followed the traditional path to the profession of doing college and pursuing a career.
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I am a graphic designer with a focus on creating Visual Identities. I followed the traditional path to the profession of doing college and pursuing a career. But I feel that in a way I have always been connected to it, because I always drew, and from early on I drew symbols for games that I made with my friends. Then one thing was contributing to the other until we got here.
Can you tell us more about your company / design studio?
I work purely as a freelancer in my home office studio. My goal with this job is to offer in-depth projects for each client.
What is "design" for you?
I see design as a project. The goal is always to generate a solution for something. So in a way design is basically a way to make things better and more interesting through projects.
What kinds of works do you like designing most?
My preference is in visual identity projects, especially when I have time to apply the Golden Ratio in them.
What was the first thing you designed for a company?
A visual identity.
When do you feel the most creative?
Usually ideas come at the most unusual times, I usually have more ideas when I'm walking.
Which aspects of a design do you focus more during designing?
I think of a project as a whole, so I usually take care of every detail. Typography, colors, proportions, meanings, everything must be in harmony and well fitted.
What kind of emotions do you feel when you design?
Depends on the step, I can divide as:
Briefing and research make me curious, I feel that freshness by being entering in a new universe. In pre-project and development,
I feel anger and frustration most of the time. When I get an idea I feel relief and pride.
So, working with creation is living in an interesting way.
What kind of emotions do you feel when your designs are realized?
Relief and pride. When I do something really good I feel a strange sensation, it is an internal charge telling me that I need to get over the next job, and then there comes a certain fear of not being able to. I think that happens to many people.
How do you think the "design field" is evolving? What is the future of design?
Nowadays it is easier to use programs and create things randomly with a computer. I believe that the evolution of design is more related to
the ability to execute and innovate in a project, something that is related to thinking and not to a computer program.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I ask God for inspiration, it always works.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I don't seek to have a style. I prefer to interpret the needs of my client in a more open way, and thus arrive at appropriate solutions to the project. The style comes out differently for each job.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Brazil is a large country with a strong cultural diversity. I believe that in a way this affects not only me, but all designers around here. In general Brazilians are usually creative, there are so many problems in the day to day, that we need to be.
How do you work with companies?
Seeking a balance between the primary ideas of the company in relation to what research and project points out as best for them.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
It's good to listen the designer and give him some freedom to use his creativity. A good way to know if the designer is good, is by looking at his portfolio, a check in your Behance account already helps.
Can you describe a day in your life?
A war between order and mess.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Do not give way to laziness or fear.
What is your "golden rule" in design?
Design is project.
What skills are most important for a designer?
Project methodology and think like a designer.
Do you work as a team, or do you develop your designs yourself?
I currently work alone, but I have no problem working as a team.
How can people contact you?
Well, you can contact me by email: design@pedropanetto.com
My personal website: pedropanetto.com
Or by my Behance profile: behance.net/pedropanetto
