The Treasure of Zbojniks Flaskeetikett av Sasha Sharavarau

Designet The Treasure of Zbojniks Flaskeetikett av Sasha Sharavarau er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Gull i konkurransekategorien Emballasjedesign.

GullEmballasje· 2022

The Treasure of Zbojniks Flaskeetikett

av Sasha Sharavarau

Klient: St. Nicolaus (client company); Zbojnicka (brand)

Vinner av A' Design Award i Gull i kategorien Emballasje

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Om The Treasure of Zbojniks Flaskeetikett

The Treasure of Zbojniks er et etikettdesign for Zbojnicka fruktdestillater. Zbojnicka betyr på slovakisk noe som tilhører en Zbojnik. Zbojniker var røvere som deltok i opprør mot livegenskapet, og folk trodde at de gjemte skatter i de slovakiske fjellene. Etiketten presenterer destillatene som Zbojnikenes skatt. Fjellet Velky Rozsutec vises øverst, og slovakiske ornamenter fra ulike regioner rammer inn designet. Illustrasjoner i graveringsstil er trykt i to farger på matt kremfarget papir med en myk tekstur. Produktnavnet er påført med gullpreging.

Anerkjennelsen

Om A' Design Award i Gull

The Treasure of Zbojniks Flaskeetikett er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. The Treasure of Zbojniks Flaskeetikett forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. The Treasure of Zbojniks Flaskeetikett skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Dimensjoner og Emballasje: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Stikkord: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Produksjonsteknologi: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Designutfordring: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspirasjon: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Prosjektvarighet: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Driftsflyt: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Teammedlemmer: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Bildekreditering: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)