Designet Grassy Premiados Kaffeemballasje av Dimitri Lociks er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.
SølvEmballasje· 2022
Grassy Premiados Kaffeemballasje
Klient: Grassy Caffè
Vinner av A' Design Award i Sølv i kategorien Emballasje
Verifisert Prisvinner
Verifiser Prisstatus for #128993Designet
Om Grassy Premiados Kaffeemballasje
Grassy Premiados er en emballasjedesign for brasiliansk spesialitetskaffe. Esken har organiske og modulære former inspirert av mahogniefrø, kaffebønner og kurvene fra brasiliansk modernistisk arkitektur. Den modulære formen muliggjør stabling og en særpreget presentasjon i hyllene. Esken er laget av kartong med matt laminering, folietrykk og monokrom trykk. Kaffen oppbevares i en plastpose med en ventil som beskytter bønnene mot oksygen. En selvklebende etikett i metallisk folie forsegler esken og bærer produktinformasjonen, noe som muliggjør rask tilpasning til en lav kostnad.
Anerkjennelsen
Om A' Design Award i Sølv
Grassy Premiados Kaffeemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Grassy Premiados Kaffeemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Grassy Premiados Kaffeemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
- Dimensjoner og Emballasje
- The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
- Stikkord
- package, Brazilian coffee, biomimetic, bio design,
- Produksjonsteknologi
- The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
- Designutfordring
- The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
- Forskning
- The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
- Inspirasjon
- The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
- Prosjektvarighet
- The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
- Driftsflyt
- The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
- Teammedlemmer
- Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
- Bildekreditering
- all images and videos: photographer Dimitri Lociks, study with shadows, 2021.
Sponset
Utforsk Utover Designers.org
Oppdag produkter, tjenester og muligheter fra våre annonsepartnere.
Mer å utforske
Relaterte design
Utforsk flere prisvinnende design fra samme kategori, utvalgt etter fortjeneste.
