Designet Jelly Tea Funksjonell mattjeneste av Ziqing Lv er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Bronse i konkurransekategorien Meta-, Strategisk og Tjenestedesign.
BronseTjeneste· 2022
Jelly Tea Funksjonell mattjeneste
av Ziqing Lv
Klient: Zhejiang University
Vinner av A' Design Award i Bronse i kategorien Tjeneste
Verifisert Prisvinner
Verifiser Prisstatus for #132516Designet
Om Jelly Tea Funksjonell mattjeneste
Jelly Tea er en helsetjeneste og et funksjonelt matsystem for unge kontoransatte. Geleen er laget av kinesisk te og av planter som brukes både som mat og medisin. Seks varianter ble produsert, hver med en spesifikk effekt og smak. Salgsautomater gjør det mulig å få tak i produktene raskt, mens et mobilt miniprogram tilbyr netthandel og enkle spill. Brukerne fullfører ukentlige oppgaver, som daglig trening eller tidlig leggetid, for å låse opp mer spillinnhold og belønninger. Målet er å støtte langsiktige, sunne vaner, og ikke bare dekke umiddelbare behov.
Anerkjennelsen
Om A' Design Award i Bronse
Jelly Tea Funksjonell mattjeneste er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Jelly Tea Funksjonell mattjeneste forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Jelly Tea Funksjonell mattjeneste tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
- Dimensjoner og Emballasje
- 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
- Stikkord
- regimen, health, Chinese tea, service design, youth, gamification, functional food
- Produksjonsteknologi
- The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
- Designutfordring
- The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
- Forskning
- Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
- Inspirasjon
- There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
- Prosjektvarighet
- This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
- Driftsflyt
- Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
- Teammedlemmer
- Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao
Sponset
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