Stamatakis Bakery Rebranding av Antonia Skaraki

Designet Stamatakis Bakery Rebranding av Antonia Skaraki er en høyt ansett vinner av den svært prestisjetunge 2023 A' Design Award i Gull i konkurransekategorien Emballasjedesign.

GullEmballasje· 2023

Stamatakis Bakery Rebranding

av Antonia Skaraki

Klient: Stamatakis

Vinner av A' Design Award i Gull i kategorien Emballasje

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Designet

Om Stamatakis Bakery Rebranding

Et litografi av autentiske oppskrifter og minner fra hjemmet. Når de mest elskede bakevarene møter tradisjonen, smakens innvielse og nytelsens ritual, er det alltid en kvinnelig skikkelse man tenker på. De autentiske smakene fra Eugenia vekker følelsesladede minner, tradisjonens håndverksmessige oppskrifter! Eugenia er som et litografi, aldri den samme, aldri tatt ut av en form. Det finnes ingen former for Eugenia fordi hun er morens avbilde.

Anerkjennelsen

Om A' Design Award i Gull

Stamatakis Bakery Rebranding er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Stamatakis Bakery Rebranding forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Stamatakis Bakery Rebranding skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Dimensjoner og Emballasje: Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Stikkord: Rebranding, packaging design, bakery
Produksjonsteknologi: The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Designutfordring: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
Forskning: There was no research for this project
Inspirasjon: It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Prosjektvarighet: he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Driftsflyt: All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Patenter: No Patents
Teammedlemmer: creative director: Antonia Skaraki
art director: Andreas Deskas
Bildekreditering: Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)