The Brollach Single Malt Irsk Whisky av Tiago Russo and Katia Martins

Designet The Brollach Single Malt Irsk Whisky av Tiago Russo and Katia Martins er en høyt ansett vinner av den svært prestisjetunge 2023 A' Design Award i Gull i konkurransekategorien Emballasjedesign.

GullEmballasje· 2023

The Brollach Single Malt Irsk Whisky

av Tiago Russo and Katia Martins

Klient: The Craft Irish Whiskey Co.

Vinner av A' Design Award i Gull i kategorien Emballasje

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Designet

Om The Brollach Single Malt Irsk Whisky

Brollach er en forstyrrer. Født av tradisjon, men ubundet av konvensjon, er det en whisky som samtidig er et stolt produkt av irsk historie, men som likevel kartlegger en ny vei. Det er kulminasjonen av et langt og personlig søk etter en whisky som er verdig til å hedre familien, en som vil være blant de beste irske whiskyene som noen gang er produsert. Det er en whisky med uovertruffen utmerkelse, som legemliggjør designen, håndverket, dyktigheten og oppmerksomheten på detaljer som The Craft Irish Whiskey Co. heller i hver flaske.

Anerkjennelsen

Om A' Design Award i Gull

The Brollach Single Malt Irsk Whisky er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. The Brollach Single Malt Irsk Whisky forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. The Brollach Single Malt Irsk Whisky skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
Dimensjoner og Emballasje: Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience.
Stikkord: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
Produksjonsteknologi: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.

The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage.
Designutfordring: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
Forskning: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
Inspirasjon: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
Prosjektvarighet: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
Driftsflyt: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
Teammedlemmer: Tiago Russo
Katia Martins
Bildekreditering: The Craft Irish Whiskey Co.