Readey Reset og Detox Børste Ready av Takako Yoshikawa

Designet Readey Reset og Detox Børste Ready av Takako Yoshikawa er en høyt ansett vinner av den svært prestisjetunge 2024 A' Design Award i Bronse i konkurransekategorien Skjønnhets-, Personlig Pleie- og Kosmetisk Produktdesign.

BronseKosmetisk produkt· 2024

Readey Reset og Detox Børste Ready

av Takako Yoshikawa

Klient: Samantha Global

Vinner av A' Design Award i Bronse i kategorien Kosmetisk produkt

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Designet

Om Readey Reset og Detox Børste Ready

Reset og Detox Børste Ready er utviklet med konseptet om å la brukere umiddelbart oppleve en vakker og selvsikker versjon av seg selv. Den nyskapende designen transformerer håret til en silkemyk tekstur og gir en forfriskende følelse. Med omtrent 6000 vibrasjoner per minutt demper denne hårbørsten effektivt statisk elektrisitet. Med doble negative ioner og 88 metallpinner stimulerer den hodebunnen, gir en kjølig og behagelig opplevelse samtidig som den retter ut kutiklene. Resultatet er velfuktet og flokefritt hår.

Anerkjennelsen

Om A' Design Award i Bronse

Readey Reset og Detox Børste Ready er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Readey Reset og Detox Børste Ready forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Readey Reset og Detox Børste Ready tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: We are inspired by the concept of palm gently enveloping the scalp. By maximizing the advantage of the curve that fits comfortably in the palm, we created a visually pleasing, unique, and organic design. The tail-like section is not the handle (as in typical hairbrushes), but is deliberately shaped to fit the palm for easy handling and usability.
Because we consider calming the mind” to be an important role of hair care, we put emphasis on the overall rounded contour.
Dimensjoner og Emballasje: W76mm x D70mm x H145mm , Voltage 3.7V USB-C , lithium polymer battery 500mAh
Stikkord: haircare, hairbrush, beauty care, reset & detox, personal care
Produksjonsteknologi: The moment it is switched on, the user will experience a pleasant vibration that refreshes both the hair and scalp. This gentle electric hairbrush is designed with the aim of giving off a sense of so easy to use and I have always wanted something like this. The significant difference with respect to the usual hairbrush is that both hair and mood becomes refreshed in a matter of seconds. Also, whereas the usual hairbrush increases static electricity, Readey enables hair care while reducing static electricity.
Designutfordring: I imagined the shape of a brush that can care for your hair with the most natural movements. I visualized the shape of a unique and cute design that takes advantage of the curves of the palm. The tail-like part is not a hairbrush handle, but a deliberate shape that allows it to fit comfortably in the palm of your hand, making it easier to grip and use. By creating an overall rounded shape, I valued the curves, believing that soothing the mind is also important for hair care.
Forskning: By the time I completed this product, I studied hundreds of hairbrush that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, New York, Paris to see the products.
At the same time, I also studied the design characteristics required by women for curl irons. The main research theme is design, material, painting, function. Based on this huge amount of research data, I completed this design.
Inspirasjon: In our country, Japan, we revere a culture known as TE-ATE ( hand healing ) . We believe that our hands possess energy, and that we are able to provide healing and comfort by stroking the body with the palm of the hand.
The typical hairbrush is used by holding its handle. By holding the handle, the hair is distanced from the hand.
In contrast, Readey is designed to be placed in the palm of the hand, thus enables a more meticulous and protective approach to hair care. Furthermore, by incorporating a mechanism that eliminates friction, negative ions, and static electricity, Readey prevents hair damage.
Prosjektvarighet: This project began on September 2021, was press released in 31th August 2023 at The Riz-Carlton Tokyo. Pre-orders for this product have started in 1st September and are sold out.The general merket release date for this product will be November 1st 2023.
Driftsflyt: Turn it on with a single touch, place the brush in your palm, and care for it by caressing your hair with your hands. Enjoy your self treatment care anytime anywhere with 6000 vibrations per minute and twin negative ions.
Patenter: Design Right : Applying for design registration Patent of Japan.Copyrights, Kasetu Souzou Inc., Takako Yoshikawa
Teammedlemmer: Product Design : Takako Yoshikawa
Artistic Direction : Takako Yoshikawa and Kasetu Souzou Inc.
Brand : Samantha Beauty
Manufacturer : Koizumi Seiki Corporation
Bildekreditering: Main Image,#1〜4,All images
Artistic Director, Takako Yoshikawa