Moments Of Speed Fotografier av Martin Hoffmann

Designet Moments Of Speed Fotografier av Martin Hoffmann er en høyt ansett vinner av den svært prestisjetunge 2024 A' Design Award i Bronse i konkurransekategorien Fotografi- og Fotomanipulasjonsdesign.

BronseFotografi· 2024

Moments Of Speed Fotografier

av Martin Hoffmann

Klient: Fuchs Neue Technologien (Team FNT)

Vinner av A' Design Award i Bronse i kategorien Fotografi

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Designet

Om Moments Of Speed Fotografier

I Moments of Speed blir fart inntrykkende synlig. Ved første øyekast avslører bildene estetikken og dynamikken i bevegelsen og lar intensiteten og energien i øyeblikket oppleves. Samtidig skjer det et interessant skifte fra visualisert fart til ro i motivet. I den avbildede bevegelsen utstråler bildene en egen ro som skaper en behagelig avslappende effekt. Dette skiftet i oppfatning lar betrakteren oppleve et nytt, dypere nivå. Komposisjon, detaljer, fargebruk, skarphet og uskarphet skaper dramatikk og samtidig et bilde av ro i bevegelse.

Anerkjennelsen

Om A' Design Award i Bronse

Moments Of Speed Fotografier er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Moments Of Speed Fotografier forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Moments Of Speed Fotografier tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensjoner og Emballasje: The pictures were published in a 297 x 210 mm book.
Stikkord: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Produksjonsteknologi: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Designutfordring: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Forskning: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspirasjon: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Prosjektvarighet: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Driftsflyt: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Bildekreditering: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023