Designet Marlenka Emballasje av David Kantor er en høyt ansett vinner av den svært prestisjetunge 2025 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2025

Marlenka Emballasje

av David Kantor

Klient: Marlenka International s.r.o.

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Designet

Om Marlenka Emballasje

Redesignen av Marlenka-emballasjen fokuserer på et rent, særegent design som sikrer sterk hyllepresentasjon og klar differensiering på tvers av produktsortimentet. Emballasjesystemet er designet for å romme et utvalg av kaker og honningbaserte desserter, ved å bruke en strukturert tilnærming for å skille mellom smaker, formater og størrelser. Premium visuell estetikk øker produktappellen, mens innovative materialer og avanserte trykkteknologier garanterer eksepsjonell kvalitet. Det raffinerte designet løfter ikke bare forbrukeropplevelsen, men styrker også Marlenkas merkevareidentitet og markedsposisjonering.

Anerkjennelsen

Om A' Design Award i Bronse

Marlenka Emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Marlenka Emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Marlenka Emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensjoner og Emballasje: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Stikkord: marlenka, redesign, packaging,
Produksjonsteknologi: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Designutfordring: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Forskning: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspirasjon: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Prosjektvarighet: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Driftsflyt: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Teammedlemmer: David Kantor
Radek Vysocký
Vojtěch Halamíček
Bildekreditering: David Kantor
Petr Vaněk