Designet Su Jiu Dong Po Sprit- og alkoholholdig drikke-emballasje av Liandong Zhang and Xueqian Zhang er en høyt ansett vinner av den svært prestisjetunge 2025 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.
BronseEmballasje· 2025
Su Jiu Dong Po Sprit- og alkoholholdig drikke-emballasje
av Liandong Zhang and Xueqian Zhang
Klient: Jiangsu Shuanggou Distillery Co., Ltd
Vinner av A' Design Award i Bronse i kategorien Emballasje
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Om Su Jiu Dong Po Sprit- og alkoholholdig drikke-emballasje
Su Jiu Dong Po er et sett med fire flasker for alkoholholdig drikke, inspirert av poesien og livet til dikteren Su Shi. Hver flaske representerer et stadium i dikterens liv, fra en frodig ungdom til en fri og uavhengig alderdom. Flaskene er laget av et glasskrystallinsk hvitt materiale og følger den strømlinjeformede meiping-plommevaseformen, med en smalnet munning og en fyldig kropp som minner om porselen fra Song-dynastiet. Den ytre overflaten er utskåret i relieff, og teksturen skifter fra tett til spredt for å antyde flyten av en elv. Poetiske bilder omgjøres til en visuell og taktil opplevelse.
Anerkjennelsen
Om A' Design Award i Bronse
Su Jiu Dong Po Sprit- og alkoholholdig drikke-emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Su Jiu Dong Po Sprit- og alkoholholdig drikke-emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Su Jiu Dong Po Sprit- og alkoholholdig drikke-emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
- Dimensjoner og Emballasje
- 300mmX120mmX420mm
- Stikkord
- The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
- Produksjonsteknologi
- The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
- Designutfordring
- By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
- Forskning
- Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
- Inspirasjon
- Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
- Prosjektvarighet
- 2024.5-2025.1 Nanjing, Jiangsu province
- Driftsflyt
- By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
- Teammedlemmer
- Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He - Bildekreditering
- Jiangsu Shuanggou Distillery Co., Ltd
Sponset
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