Hot Wheels Monster Truck RC Fjernkontroll for leketøy av Adam Miller - Hot Wheels RC Design Team

Designet Hot Wheels Monster Truck RC Fjernkontroll for leketøy av Adam Miller - Hot Wheels RC Design Team er en høyt ansett vinner av den svært prestisjetunge 2025 A' Design Award i Sølv i konkurransekategorien Design av Leker, Spill og Hobbyprodukter.

SølvLeke· 2025

Hot Wheels Monster Truck RC Fjernkontroll for leketøy

av Adam Miller - Hot Wheels RC Design Team

Klient: Mattel Inc.

Vinner av A' Design Award i Sølv i kategorien Leke

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Designet

Om Hot Wheels Monster Truck RC Fjernkontroll for leketøy

Hot Wheels Monster Truck RC er en fjernkontroll for lekekjøretøy. Kontrolleren er laget for eksisterende fans av radiostyrt lek og for brukere med ulike behov knyttet til mobilitet og fingerferdighet. En enkelt stor knapp aktiverer stuntfunksjonen. Retningskontrollene er store og merket med tydelige piler. Kontrolleren kan holdes i hånden, festes med en nøkkelsnor eller plasseres mot en flat overflate. Utviklingen fulgte menneskesentrerte designmetoder, ekspertintervjuer og gjentatt testing med barn.

Anerkjennelsen

Om A' Design Award i Sølv

Hot Wheels Monster Truck RC Fjernkontroll for leketøy er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Hot Wheels Monster Truck RC Fjernkontroll for leketøy forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Hot Wheels Monster Truck RC Fjernkontroll for leketøy er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The new Hot Wheels Monster Truck RC Controller delivers the excitement of RC play to core fans, yet is inclusive of new users who may have a variety of unique mobility and dexterity needs.
Dimensjoner og Emballasje: 95mm x 42mm x 68mm (measured from the controller battery door to the thumbsticks).

The vehicle dimensions that will work with this controller vary, but will be included with models ~ 350mm long x 200mm wide x 200mm tall.
Stikkord: accessibility, inclusivity, play, design, inclusive design, user centered design, human centered design, special needs, empower, fun
Produksjonsteknologi: Human Centered Design methodologies were employed to put Hot Wheels RC’s target users at the center of the design work. Extensive user-testing, idea iteration and additional validation practices were followed to ensure exciting RC play can be delivered to both existing audiences and users with special needs.
Designutfordring: The challenge was to deliver exciting RC play that is easy and fun for all abilities. This meant maintaining fun and intuitive RC controls for existing Hot Wheels RC audiences while expanding usability to fans with a variety of mobility and dexterity needs. Understanding that not everyone plays the same way presents the challenge of identifying core barriers to play that exist for a wide range of users, and addressing them all inclusively. Challenge Accepted.
Forskning: The Accessible Play Challenge was launched across Mattel Design teams and was judged by Design leadership. Winning concepts, like the HW Monster Truck RC Controller, then entered into a Design Sprint phase, which required divergent brainstorming, interviews with subject matter experts, (in this case, special needs educators), and iterative testing with children with a variety of mobility and dexterity needs to refine and validate the design.
Inspirasjon: Mattel is celebrating its 80th Anniversary as the world’s most trusted toy and entertainment company, home to the world's biggest brands, like Hot Wheels, Barbie, Uno, and more. Mattel is driven to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Understanding that not everyone plays the same way, Hot Wheels design and development teams have embarked on a mission to reimagine existing toys with inclusivity at the core, so the company can deliver on its purpose: empowering generations to explore the wonder of childhood and reach their full potential, for all.
Prosjektvarighet: The project started in 2023 as an accessible toy design challenge. As a finalist in that challenge, the Accessible RC Controller concept then entered a robust design sprint and user testing phase to challenge assumptions, unlock innovation, and deliver play for ALL. The finished product will launch Fall 2025.
Driftsflyt: The inclusive Hot Wheels Monster Truck RC controller was designed to increase access to the joy of RC play to users with special needs. The stunt feature can be activated by pushing a single large button, the directional controls are large and with clearly indicated directional arrows. The controller can be attached by a lanyard and operated in hand, or placed against a flat surface, allowing for greater play accessibility.
Teammedlemmer: Hot Wheels RC Design Team
Gerry Cody
Adam Miller
Sam Tsui
Melissa Scanlan
Amanda Verzini
Bildekreditering: Image #1: Photographer Adam Miller, Hero Shot, 2025. Image #2: Photographer Adam Miller, Activation Shot, 2025. Image #3: Photographer Adam Miller, Supplemental Shot, 2025.
Video credits: Videographer Adam Miller, Accessible Controller, 2025.