Designet Feel The Vineyard Utstillingsdesign av Kelvin Chan er en høyt ansett vinner av den svært prestisjetunge 2020 A' Design Award i Bronse i konkurransekategorien Arrangements- og Hendelsesdesign.
BronseArrangement· 2020
Feel The Vineyard Utstillingsdesign
av Kelvin Chan
Klient: Hong Kong Trade Development Council - Exhibition Services
Vinner av A' Design Award i Bronse i kategorien Arrangement
Verifisert Prisvinner
Verifiser Prisstatus for #86887Designet
Om Feel The Vineyard Utstillingsdesign
Feel the Vineyard er en utstillingsdesign skapt for en vin- og spritmesse i Hong Kong. Utformingen dekker åtte hundre og trettitre kvadratmeter og inneholder stands for 255 vinmerker. Temaet er et vinhus. Tre, gress og metall er hovedmaterialene. Trepanelene minner om tradisjonelle vinfat, mens gresset antyder en vingård. Nettingskap av metall ble valgt til utstillingsenhetene for å spare plass og gi mulighet for flexible oppsett. En aromavegg presenterer de forskjellige aromaene i australske viner, og en vinbar tilbyr et avslappet område for smaking.
Anerkjennelsen
Om A' Design Award i Bronse
Feel The Vineyard Utstillingsdesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Feel The Vineyard Utstillingsdesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Feel The Vineyard Utstillingsdesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
- Dimensjoner og Emballasje
- Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
- Stikkord
- Exhibition, winery, natural, Australia, Wine, modern, creative
- Produksjonsteknologi
- About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
- Designutfordring
- The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
- Forskning
- Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
- Inspirasjon
- Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
- Prosjektvarighet
- The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
- Driftsflyt
- To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
- Bildekreditering
- Hong Kong Trade Development Council
Sponset
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