Designet Hou Juice Juiceemballasje av Leng Chen er en høyt ansett vinner av den svært prestisjetunge 2020 A' Design Award i Gull i konkurransekategorien Emballasjedesign.

GullEmballasje· 2020

Hou Juice Juiceemballasje

av Leng Chen

Klient: Pagoda

Vinner av A' Design Award i Gull i kategorien Emballasje

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Designet

Om Hou Juice Juiceemballasje

Hou Juice er en emballasjedesign for et merke med fersk juice. Flasken måler 45 millimeter i diameter og 165 millimeter i høyde. Plastflasken er dekket med en perlemorsfilm og ferdigstilt med frosting og spotfargetrykk. Illustrasjoner av aper utgjør det visuelle hovedtemaet, og en egen historie er tegnet for hver fruktsmak. Apen er symbolet til morselskapet innen frukt og er et tegn på vitalitet i kinesisk kultur. Designet har som mål å uttrykke natur, ferskhet og kvalitet, og å bygge tillit blant helsebevisste kjøpere.

Anerkjennelsen

Om A' Design Award i Gull

Hou Juice Juiceemballasje er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Hou Juice Juiceemballasje forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Hou Juice Juiceemballasje skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimensjoner og Emballasje: Diameter 45mm x Height 165mm
Stikkord: juice, packaging, branding, drink, beverages，
Produksjonsteknologi: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Designutfordring: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Forskning: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspirasjon: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Prosjektvarighet: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Driftsflyt: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Teammedlemmer: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Bildekreditering: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.