Dizayini ya 2030 Messaging Gift Gift Card ndi Tist ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zoperekedwa Mphatso.

ChitsuloZoperekedwa Mphatso· 2020

2030 Messaging Gift Gift Card

ndi Tist

Kasitomala: Tist

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zoperekedwa Mphatso

28,744

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #102099

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za 2030 Messaging Gift Gift Card

2030 Messaging Gift ndi mndandanda wa makhadi opatsirana omwe apangidwa mwapadera kwa ogula omwe ali ndi zaka za m'ma 20 ndi 30. Makhadiwa amagwiritsidwa ntchito m'masitolo onse a mabungwe a kampani yapadziko lonse yomwe imagulitsa zinthu zokhudzana ndi moyo watsiku ndi tsiku. Khadi lililonse limanyamula uthenga waufupi wolimbikitsa, wotamanda, wotonthoza mtima kapena wokondwerera, wolembedwa m'mawu omwe amadziwika bwino ndi gulu la zaka izi. Mitundu khumi idapangidwa, iliyonse ili ndi kukula kwa 50 mpaka 90 millimeters. Mitundu ndi zinthu zosiyanasiyana zidayikidwa pamwamba pa khadilo kuti apereke chithunzi cha mbali zitatu pamwamba pa khadilo. Makhadiwa amalola anthu kutumiza uthenga ndikuwusunga ngati wawo.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

2030 Messaging Gift Gift Card ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. 2030 Messaging Gift Gift Card akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. 2030 Messaging Gift Gift Card amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Miyezo ndi Kuphimba: 50mm*90mm0.03mm / 10 types
Zizindikiro: Card, Message
Teknoloji Yopangira: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Vuto la Dizayini: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Kafukufuku: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Chilimbikitso: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Nthawi ya Polojekiti: May ~ December, 2018, All brand stores of CJ Group in Korea
Mdondomeko ya Ntchito: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Mamembala a Gulu: TIST, Client : CJ