Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa ndi Yong Wong

Dizayini ya Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa ndi Yong Wong ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.

GolideMkati· 2021

Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa

ndi Yong Wong

Kasitomala: Beijing Tongrentang Health

Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mkati

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Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #108738

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa

Tongrentang Zhima Health ndi sitolo yopatsa zokumana nazo yomwe ili ku Beijing. Sitoloyi ili ndi malo a masikweya mita 5000 pa zipinda zitatu zosanjikizana. Zowonjezera zakudya, zakudya zopatsa thanzi ndi zinthu zosamalira thanzi zomwe zikuphatikizapo ukadaulo wa zaumoyo zimaperekedwa pamalo amodzi. Zipangizo zosiyanitsana zambiri, monga matabwa olimba ndi mkuwa wa brass, zagwiritsidwa ntchito mkati mwa nyumbayo. Kuchokera pansi kupita m'mwamba, mitu inayi ikuwonetsedwa, yomwe ndi kufunsa, chakudya, kuchira ndi kuchiritsa. Sitoloyi imagwiranso ntchito ngati malo abwino ochezerana a makasitomala.

Chidziwitso

Za Mphoto ya Golide ya A' Design Award

Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Tongrentang Zhima Health Kapangidwe ka Mkati mwa Malo Ogulitsa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Miyezo ndi Kuphimba: 5000 square meters, 3 floors
Zizindikiro: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Teknoloji Yopangira: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Vuto la Dizayini: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Kafukufuku: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Chilimbikitso: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Nthawi ya Polojekiti: This project started in May 2019 and finished in December 2019 in Beijing.
Mdondomeko ya Ntchito: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Mamembala a Gulu: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Mwini Zithunzi: Beijing Wuxiang Space Architecture Design