Dizayini ya Jie Yi Couture Chizindikiro cha Mtundu (Brand Identity) ndi Yiwen Tu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

ChitsuloZithunzi· 2021

Jie Yi Couture Chizindikiro cha Mtundu (Brand Identity)

ndi Yiwen Tu

Kasitomala: Jie Yi Couture Studio

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi

9,986

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #109125

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Jie Yi Couture Chizindikiro cha Mtundu (Brand Identity)

Jie Yi Couture ndi chizindikiro cha mtundu chopangidwira situdiyo ya couture ku Shanghai. Chilembo cha Chinese chakuti Jie chimatanthauza kuthetsa ndi kumasula, pamene Yi amatanthauza chimodzi, umodzi ndi kugwirizana. Chizindikirocho chinapangidwa pogwiritsa ntchito zilembo za Chinese, ndipo zigawo zina za zilembozo zinasinthidwa ndi zizindikiro za chithunzi cha munthu wowonetsera zovala (mannequin) ndi ma sizolo. Zithunzi zojambulira mapangidwe a zovala ndizo zimapanga gawo lalikulu la kuwoneka, ndipo mizere yake, mapindikidwe ndi zolembedwa zimapanga mapangidwe otsatanetsatane. Chizindikirochi chimagwiritsidwanso ntchito pa zokutira zomwe zimaperekedwa m'magulu osiyanasiyana a kukula. Kapangidwe kameneka kamasonyeza luso laukadaulo komanso ntchito yosokera yopangira munthu payekha mwapadera.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Jie Yi Couture Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Jie Yi Couture Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Jie Yi Couture Chizindikiro cha Mtundu (Brand Identity) amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Miyezo ndi Kuphimba: The packaging shown is offered in a variety of sizes and iterations based on the product.
Zizindikiro: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Teknoloji Yopangira: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Vuto la Dizayini: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Kafukufuku: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Chilimbikitso: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Nthawi ya Polojekiti: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Mdondomeko ya Ntchito: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Mamembala a Gulu: Independent
Mwini Zithunzi: Yiwen Tu, 2020