Dizayini ya Zhuliguan Hote Logo Ya Hotelo ndi Zhongxiang Zheng ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

ChitsuloZithunzi· 2021

Zhuliguan Hote Logo Ya Hotelo

ndi Zhongxiang Zheng

Kasitomala: Zhongxiang Zheng

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi

10,284

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #114786

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Zhuliguan Hote Logo Ya Hotelo

Zhuliguan ndi hotelo yamutu yomwe imayang'ana kwambiri chikhalidwe cha nsungwi, Chitsanzocho chimawoneka ngati nsungwi ndi namzeze, zomwe zimapangitsa anthu kuyembekezera kuyamba kwa ulendo watsopano. Chizindikirochi chimapereka chitukuko kuchokera ku kanthu kupita ku chinachake, chomwe chimachokera ku Taoism yafilosofi. Kusintha kwake kumanyamula filosofi ya chikhalidwe cha Chitchaina cha Taoism "Kuchokera ku Tao, Mmodzi amabadwa. Kuchokera Mmodzi, Awiri; Kuchokera Awiri, Atatu; Mwa Atatu, chilengedwe cholengedwa", kutanthauza "Njira ya Tao imatsatira chilengedwe".

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Zhuliguan Hote Logo Ya Hotelo ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Zhuliguan Hote Logo Ya Hotelo akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Zhuliguan Hote Logo Ya Hotelo amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Miyezo ndi Kuphimba: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Zizindikiro: Brand , Research , Hotel , Logo , Culture
Teknoloji Yopangira: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Vuto la Dizayini: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Kafukufuku: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Chilimbikitso: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Nthawi ya Polojekiti: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Mdondomeko ya Ntchito: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Petensi: Trademark (2019) Zhongxiang Zheng
Mwini Zithunzi: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.