Dizayini ya Timing Sauce Kupanga Mtundu wa Kampani ndi Wai Ching Chan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2022
Timing Sauce Kupanga Mtundu wa Kampani
ndi Wai Ching Chan
Kasitomala: Timing Sauce
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #118426Kapangidwe
Za Timing Sauce Kupanga Mtundu wa Kampani
Book Text: Timing Sauce ndi ntchito yopanga mtundu wa kampani yomwe idapangidwira wopanga msuzi. Ntchitoyi ikuphatikiza dzina latsopano la mtundu wa kampani, chizindikiro (logo), zokutira zinthu (packaging) ndi zida zogulitsira. Dzina lakale limagwirizana ndi pasta, zomwe sizinkagwirizana ndi zinthu zomwe zimagulitsidwa, choncho dzina latsopano linasankhidwa. Chizindikirocho chimagwiritsa ntchito mawonekedwe osamveka bwino omwe akuimira msuzi komanso nkhope yomwe ikumwetulira. Kafukufuku wa mitundu adatsogolera kusankha kwa mitundu, ndipo kuphatikiza mitundu yosiyanasiyana kudayesedwa kuti kuonetsere chimwemwe ndi chilakolako chodya. Zikwangwani (labels) zimasindikizidwa pa PVC yonyezimira yosalowa madzi, ndipo zimapangidwa m'magulu atatu a kukula kwa mabotolo a mililita 120, 150 ndi 180.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Timing Sauce Kupanga Mtundu wa Kampani ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Timing Sauce Kupanga Mtundu wa Kampani akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Timing Sauce Kupanga Mtundu wa Kampani amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Miyezo ndi Kuphimba
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Zizindikiro
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Teknoloji Yopangira
- Label Material: PVC gloss label waterproof
- Vuto la Dizayini
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Kafukufuku
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Chilimbikitso
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Nthawi ya Polojekiti
- Hong Kong
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
