Dizayini ya Beat Coffee Kapangidwe ka Chizindikiro cha Mtundu ndi Paul Meeuwsen ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2021
Beat Coffee Kapangidwe ka Chizindikiro cha Mtundu
ndi Paul Meeuwsen
Kasitomala: Beat Coffee
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #119537Kapangidwe
Za Beat Coffee Kapangidwe ka Chizindikiro cha Mtundu
Beat Coffee ndi kapangidwe ka chizindikiro cha mtundu ndi zokutira za kampani ya khofi. Kusinthiratu kwa mtunduwu kunayamba ndi kafukufuku wa msika, kuwunika opikisana nawo, ndi ndemanga za makasitomala, zomwe zinapanga njira ya mtunduwu ndi malo ake pamsika. Malo ake amaonetsedwa kudzera mu mzere wakuti Serious Fun Coffee, womwe umakhazikitsa mawu a mtunduwu ndikugwirizanitsa chisangalalo, nyimbo, ndi khofi. Mawu a mwini kampaniyo amagwiritsidwa ntchito kupatsa moyo chizindikiro cha mtunduwu. Lingaliro lomwelo limafikanso pa thumba losindikizidwa la khofi, lomwe limayenda pogwiritsa ntchito ukadaulo wa augmented reality. Cholinga ndi kupanga mtundu womveka bwino, wokhazikika pa makasitomala, komanso wosangalatsa.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Beat Coffee Kapangidwe ka Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Beat Coffee Kapangidwe ka Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Beat Coffee Kapangidwe ka Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Miyezo ndi Kuphimba
- Coffee bag printed,
- Zizindikiro
- brand, print, animation, audio design, social media
- Teknoloji Yopangira
- Augmented Reality
- Vuto la Dizayini
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Kafukufuku
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Chilimbikitso
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Nthawi ya Polojekiti
- 3-6 months
- Mdondomeko ya Ntchito
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Mamembala a Gulu
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
