Dizayini ya The Book That Grew Chitsogozo cha Kudyetsa Ziweto ndi Fabiano Dalmacio ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Platinamu ya A' Design Award mu Gawo la Mpikisano la Luso Lapadera ndi Mapangidwe a Zoyikidwa za Luso.
PlatinamuLuso Lapadera· 2021
The Book That Grew Chitsogozo cha Kudyetsa Ziweto
ndi Fabiano Dalmacio
Kasitomala: Rothco, part of Accenture Interactive
Wopambana pa Mphoto ya Platinamu ya A' Design Award mu Gawo la Luso Lapadera
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #122969Kapangidwe
Za The Book That Grew Chitsogozo cha Kudyetsa Ziweto
Buku Limene Linakula ndi chitsogozo cha kudyetsa ziweto chopangidwira alimi a ku Ireland. Bukuli likupereka maphunziro khumi ndi malangizo khumi othandiza kuti akonze kasamalidwe kokhazikika ka chilengedwe komanso phindu. Njira khumi zimenezi zimatsogolera alimi ku kuzungulira kadyetsedwe ka udzu kakhumi pa chaka chilichonse komanso zokolola za matani khumi a udzu pa hekitala imodzi. Tsamba lililonse, mawu ndi chithunzi chilichonse zinapangidwa ndi mizu ya udzu wamoyo, yotsogozedwa m'timisewu pa nthawi ya kukula kwa masabata angapo. Njira zovuta za ulimi zafotokozedwa kudzera mu zizindikiro zapadera, ndipo tsamba lopindika limanyamula fungulo la zizindikirozo.
Chidziwitso
Za Mphoto ya Platinamu ya A' Design Award
The Book That Grew Chitsogozo cha Kudyetsa Ziweto ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. The Book That Grew Chitsogozo cha Kudyetsa Ziweto amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. The Book That Grew Chitsogozo cha Kudyetsa Ziweto ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Miyezo ndi Kuphimba
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Zizindikiro
- book, design, Ireland, grass, farming, bank
- Teknoloji Yopangira
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Vuto la Dizayini
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Kafukufuku
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Chilimbikitso
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Nthawi ya Polojekiti
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Mdondomeko ya Ntchito
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Mamembala a Gulu
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Mwini Zithunzi
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
