Dizayini ya Dodoshine Chizindikiro cha Mtundu (Brand Identity) ndi Xu Chen and Rong Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2021
Dodoshine Chizindikiro cha Mtundu (Brand Identity)
Kasitomala: Dodoshine
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #123740Kapangidwe
Za Dodoshine Chizindikiro cha Mtundu (Brand Identity)
Dodoshine ndi chizindikiro cha mtundu chomwe chinapangidwa cha zida zapakhomo zomwe zimagwiritsa ntchito ukadaulo wa kutentha kwa ultraviolet posanitsa. Dzinali likutanthauza mchitidwe wa Achitaina wa kuyika zinthu padzuwa kuti aphe tizilombo, mchitidwe womwe umagwirizana ndi moyo wathanzi komanso ukadaulo wa ultraviolet. Sitayelo ya zilembo (logotype) yamangidwa pa mtundu wolimba wa sans serif, wowonjezera tsatanetsatane wa serif womwe umagwiritsidwa ntchito kawirikawiri ndi mabungwe a mafashoni. Kuphatikiza kumeneku kumapatsa mtunduwu chithunzithunzi cha dzuwa komanso chokongola pang'ono cha mafashoni. Zilembozi zimatha kusindikizidwa pa zinthu ndiponso pazinthu zamalonda ndi kukula kochepera kwa 34 mpaka 10 millimeter.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Dodoshine Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Dodoshine Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Dodoshine Chizindikiro cha Mtundu (Brand Identity) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Miyezo ndi Kuphimba
- It can be print on the minimal size at 34mm x 10mm.
- Zizindikiro
- logo, shine, logotype, typeface, font
- Teknoloji Yopangira
- It can be print on the product or marketing material.
- Vuto la Dizayini
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Kafukufuku
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Chilimbikitso
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Nthawi ya Polojekiti
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Mdondomeko ya Ntchito
- People can see and read it. And then they can understand the meaning of the logo.
- Mamembala a Gulu
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
