Dizayini ya Beijing Winter Olympics Flagship Store Kapangidwe ka Malo a Malonda Mkati ndi Xiaolu Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.
SilivaMkati· 2021
Beijing Winter Olympics Flagship Store Kapangidwe ka Malo a Malonda Mkati
ndi Xiaolu Zhang
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mkati
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #124172Kapangidwe
Za Beijing Winter Olympics Flagship Store Kapangidwe ka Malo a Malonda Mkati
Beijing Winter Olympics Flagship Store ndi kapangidwe ka malo a malonda mkati komwe kanapangidwira sitolo yayikulu yoyamba padziko lonse ya Masewera a Olimpiki a Nyengo Yozizira a 2022. Malo a mita z 800 za lalikulu ku Beijing amaphatikiza malonda ndi dera lotulutsira nkhani zowulutsira zomwe zimagwiritsidwa ntchito pokhazikitsa zinthu zatsopano komanso pofalitsa nkhani kwa anthu onse. Zojambula zoyika pakhomo zimakweza kuzindikira kwa maso. Malo oyankhulira komanso maonekedwe ena amapangidwa kuchokera ku acrylic yoyera ya frosted yodulidwa m'magawo omwe ali ndi makulidwe a masentimita atatu ndi ngodya zopukutidwa. Magetsi osintha mitundu oyikidwa kumbuyo kwa acrylic amapanga mpweya wozama wa ayezi ndi chipale chofewa.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Beijing Winter Olympics Flagship Store Kapangidwe ka Malo a Malonda Mkati ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Beijing Winter Olympics Flagship Store Kapangidwe ka Malo a Malonda Mkati akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Beijing Winter Olympics Flagship Store Kapangidwe ka Malo a Malonda Mkati ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
- Miyezo ndi Kuphimba
- 800 square meters
- Zizindikiro
- Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
- Teknoloji Yopangira
- The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
- Vuto la Dizayini
- The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
- Kafukufuku
- As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
- Chilimbikitso
- The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
- Nthawi ya Polojekiti
- The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
- Mdondomeko ya Ntchito
- In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
- Mamembala a Gulu
- Zhangxiaolu
Huangzhihong
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
