Dizayini ya Terra Coffee Roasters Kupanga Dzina la Malonda ndi Akihito Shimizu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Platinamu ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
PlatinamuZithunzi· 2022
Terra Coffee Roasters Kupanga Dzina la Malonda
ndi Akihito Shimizu
Kasitomala: Terra Coffee Roasters
Wopambana pa Mphoto ya Platinamu ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #134335Kapangidwe
Za Terra Coffee Roasters Kupanga Dzina la Malonda
Kapangidwe ka logo yopindika, yomwe ili ndi mutu wokhudza fungo lokoma lochokera m'malo opangira kumene mbewu za khofi zimalimidwa, imawonetsa mwakuwonekera luso lachilengedwe, lapamwamba la khofi. Chizindikiro chilichonse cha malonda chili ndi zithunzi zophatikizidwa za m'deralo zolumikiza nkhope za opanga ndi kwawo, chilengedwe, ndi ogula, pamodzi ndi zojambula zomwe zimawonetsa kalinonkhwe ka kukoma. Izi zimawonetsa kukongola kwapadera kwa mitundu yosiyanasiyana ya khofi yopangidwa m'chigawo chilichonse.
Chidziwitso
Za Mphoto ya Platinamu ya A' Design Award
Terra Coffee Roasters Kupanga Dzina la Malonda ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Terra Coffee Roasters Kupanga Dzina la Malonda amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Terra Coffee Roasters Kupanga Dzina la Malonda ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
- Miyezo ndi Kuphimba
- Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm - Zizindikiro
- Branding, Coffee, Graphicdesign, Package, Logo, Identity
- Teknoloji Yopangira
- To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling". - Vuto la Dizayini
- The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness. - Kafukufuku
- In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
- Chilimbikitso
- Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.
The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.
The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers. - Nthawi ya Polojekiti
- The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
- Mdondomeko ya Ntchito
- Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction. - Mamembala a Gulu
- Kiyoshi Uehara
Akihito Shimizu - Mwini Zithunzi
- Photography : Yuma Gamae(Package,PR Tools)
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
