Dizayini ya 87MM Brand Story Mapangidwe a Buku ndi Sunghoon Kim ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zosindikizidwa ndi Zofalitsidwa.

SilivaZosindikizidwa· 2022

87MM Brand Story Mapangidwe a Buku

ndi Sunghoon Kim

Kasitomala: 87mm

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zosindikizidwa

575,958

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #134927

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za 87MM Brand Story Mapangidwe a Buku

87MM ndi mtundu wodziwika bwino wamafashoni ku Korea womwe umapanga chikhalidwe cha tsiku ndi tsiku kudzera mu luso ndi nzeru. Kuyambira pomwe unakhazikitsidwa mu 2011, wapangidwa kuti uwuze nkhani ya zaka khumi zapitazo kwa anthu omwe amakonda 87MM kudzera mu Moment by Moment, We Say No Concept But Good Sense, mtundu wokhala ndi mbiri ya zaka 10. Izi zidzathandiza kulumikizana kwambiri ndi achinyamata aku Korea omwe amakonda 87MM ndipo amakhala okhuphirika nawo kudzera mu nkhani ya oyambitsa awiri komanso nkhani ya mtundu wa 87MM.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

87MM Brand Story Mapangidwe a Buku ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. 87MM Brand Story Mapangidwe a Buku akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. 87MM Brand Story Mapangidwe a Buku ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Miyezo ndi Kuphimba: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Zizindikiro: 87MM, brand book, book, design, editorial, graphic, typography
Teknoloji Yopangira: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Vuto la Dizayini: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Kafukufuku: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Chilimbikitso: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Nthawi ya Polojekiti: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Mdondomeko ya Ntchito: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Mamembala a Gulu: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Mwini Zithunzi: 87MM