WWI Cultural Trail Buku Loyendera, Mapu ndi Martino Spreafico

Dizayini ya WWI Cultural Trail Buku Loyendera, Mapu ndi Martino Spreafico ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zosindikizidwa ndi Zofalitsidwa.

ChitsuloZosindikizidwa· 2022

WWI Cultural Trail Buku Loyendera, Mapu

ndi Martino Spreafico

Kasitomala: Emanuela Spedicato, SeTe srl

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zosindikizidwa

12,001

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #136363

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za WWI Cultural Trail Buku Loyendera, Mapu

Bukuli la WWI Cultural Trail ndi buku loyendera lokhala ndi mapu opinda a njira ya mumapiri a ku Italian Alps. Bukuli lili ndi masamba 94 ndipo likukhala ndi kukula kwa 185 mpaka 235 milimita. Pepala lopindika pa tsamba lomaliza limagwira mapu okhala ndi muyeso wa 1 mpaka 25000, omwe amatseguka kufika 700 mpaka 700 milimita. Magawo asanu ndi atatu a njirayi amafotokozedwa mwatsatanetsatane wa kutalika, kukwera kwa malo, ndi nthawi. Zithunzi zakale, ndakatulo, ndi malemba achidule zimakumbutsa za Nkhondo Yoyamba Yapadziko Lonse m'mapiri omwewa. Mtundu wa green wakuda pamodzi ndi mafonti a mtundu wa typewriter amasonyeza nyengo ya mbiriyi. Oyenda pansi amatha kunyamula mapu opepuka okha panjira yawo.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

WWI Cultural Trail Buku Loyendera, Mapu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. WWI Cultural Trail Buku Loyendera, Mapu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. WWI Cultural Trail Buku Loyendera, Mapu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Miyezo ndi Kuphimba: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Zizindikiro: book, world war I, map, cultural trail
Teknoloji Yopangira: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Vuto la Dizayini: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Kafukufuku: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Chilimbikitso: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Nthawi ya Polojekiti: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Mdondomeko ya Ntchito: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Mamembala a Gulu: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari