Dizayini ya Wu Sian Malonda Teahouse ndi Gong Cha California and Vinci Solution ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.
ChitsuloMkati· 2022
Wu Sian Malonda Teahouse
ndi Gong Cha California and Vinci Solution
Kasitomala: Gong cha CA Franchise
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mkati
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #137016Kapangidwe
Za Wu Sian Malonda Teahouse
Pulojekiti yojambula ya Gong cha, yotchulidwa moyenerera, Wu Sian, imamasulira mopanda malire mu Chitchaina ndipo imatha kuwoneka kudzera mu chikhumbo chake chakukula padziko lonse lapansi. Kuyang'ana koyamba pamapangidwe a tiyi kumapereka malo abwino komanso amakono kwa aliyense wamitundu yonse kuti amve kukoma ndi kusangalala. Kugwiritsa ntchito matabwa achilengedwe, mwala wa nsangalabwi, katchulidwe kachitsulo, ndi mitundu yamitundu mkati mwa tiyi kumawonetsa zomwe kampaniyo ili nayo: Tiyi, Companion, Art, Taste, and Moment. Zomwe zimagwiritsidwa ntchito popanga kutentha ndi kulimbikitsa kusangalala ndi tiyi ndi malo ozungulira.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Wu Sian Malonda Teahouse ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Wu Sian Malonda Teahouse akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Wu Sian Malonda Teahouse amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
- Miyezo ndi Kuphimba
- The project covers a total of 1,197 square footage.
- Zizindikiro
- Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
- Teknoloji Yopangira
- The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
- Vuto la Dizayini
- Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
- Kafukufuku
- Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
- Chilimbikitso
- Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
- Nthawi ya Polojekiti
- The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
- Mdondomeko ya Ntchito
- An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
- Mamembala a Gulu
- Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong - Mwini Zithunzi
- Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Video Credits: Gong cha Global
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
