Dizayini ya Avant Modern Cuisine Chizindikiro cha Kampani ndi Jiawei Wu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2022
Avant Modern Cuisine Chizindikiro cha Kampani
ndi Jiawei Wu
Kasitomala: Jiawei Wu Design
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #137847Kapangidwe
Za Avant Modern Cuisine Chizindikiro cha Kampani
Avant ndi lesitoranti yapamwamba yomwe ili ku China. Lingaliro la chizindikiro cha malondawo limagwiritsa ntchito zokumana nazo za eni ake kumaiko akunja kuti apatse makasitomala zikumbukiro zapadera zomwe akuwoneka kuti apita paulendo. Kuyambira ndi menyu yomwe idapangidwa kuti ifanane ndi pasipoti. Pambuyo pa chakudya chilichonse, makasitomala amalandira tikiti yopangidwa mwapadera yomwe imapangidwa molingana ndi choyambitsa malingaliro chenicheni kumbuyo kwa mbale iliyonse ndi zikumbukiro zochokera m'mizinda. Zokumana nazo pa kudya izi zimakhala zotchuka kwambiri pamene ulendo unayimitsidwa chifukwa cha mliri wa Covid.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Avant Modern Cuisine Chizindikiro cha Kampani ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Avant Modern Cuisine Chizindikiro cha Kampani akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Avant Modern Cuisine Chizindikiro cha Kampani amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
- Miyezo ndi Kuphimba
- The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
- Zizindikiro
- Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
- Teknoloji Yopangira
- All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
- Vuto la Dizayini
- A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
- Kafukufuku
- The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
- Chilimbikitso
- The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
- Nthawi ya Polojekiti
- The project started in July 2020 in China and finished in March 2021.
- Mdondomeko ya Ntchito
- Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
- Petensi
- Copyright belong to Jiawei Wu,2022
- Mamembala a Gulu
- Jiawei Wu
- Mwini Zithunzi
- Jiawei Wu_Designer
Guanzhong Qiu_Photographer
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
