Dizayini ya BTY Brand Identity Logo ndi Ntchito Zake ndi Etude Digital ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2022

BTY Brand Identity Logo ndi Ntchito Zake

ndi Etude Digital

Kasitomala: BTY Group

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

23,939

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #138763

Zindikirani Tsopano Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za BTY Brand Identity Logo ndi Ntchito Zake

Book Text: BTY Brand Identity ndi pulogalamu ya logo ndi ntchito zake yopangidwa ya BTY Group. Chizindikiro cha logo ndi kutanthauzira kwaukadaulo ndi masamu kwa nthawi imene singano ya gennaker ikutambasulidwa. Kapangidwe kake kamanenanso za kusintha kwakukulu kumene singano ya gennaker inabweretsa mu mpikisano wa mabwato oyendetsedwa ndi mphepo. Chizindikirochi chikuyimira tsogolo limene anthu amatsogolera ukadaulo. Zojambula zoposa 300 zopangidwa ndi pensulo zinachitika choyamba, kenako kuwongolera kunachitika mu zida zamakono mpaka kufikira mawonekedwe oyenerera. Mtundu wakuda ndi umene ukugwiritsidwa ntchito kwambiri, wothandizidwa ndi mitundu yowala. Mawonekedwe akuda ndi oyera amapangitsa kuti chizindikirochi chizitha kukopedwa mosavuta pazinthu zambiri zosiyanasiyana.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

BTY Brand Identity Logo ndi Ntchito Zake ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. BTY Brand Identity Logo ndi Ntchito Zake akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. BTY Brand Identity Logo ndi Ntchito Zake amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Miyezo ndi Kuphimba: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Zizindikiro: logo, brand identity, logomark, symbol, graphics, layout
Teknoloji Yopangira: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Vuto la Dizayini: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Kafukufuku: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Chilimbikitso: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Nthawi ya Polojekiti: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Mdondomeko ya Ntchito: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Mamembala a Gulu: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer