Dizayini ya Khedr El Attar Chizindikiro cha Mtundu wa Bizinesi ndi Nour Shourbagy ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2022
Khedr El Attar Chizindikiro cha Mtundu wa Bizinesi
ndi Nour Shourbagy
Kasitomala: Khedr el Attar
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #139930Kapangidwe
Za Khedr El Attar Chizindikiro cha Mtundu wa Bizinesi
Khedr El Attar ndi chizindikiro cha mtundu wa bizinesi chomwe chinapangidwa kwa wogulitsa zinthu zachilengedwe ndi zosakonzedwa, bizinesi imene idakhazikitsidwa mumzinda wa Cairo mu 1945. Ntchitoyi imasakaniza njira zamalonda pamodzi ndi dongosolo lowoneka bwino limene likusonyeza malo atsopano a mtunduwu m'msika. Chizindikirochi chimasunga mbiri ya Khedr El Attar monga gwero lodalirika la zinthu zachilengedwe ndi zosakonzedwa. Dongosolo lowonekalo limagawa bizinesiyi m'magulu atatu akuluakulu: mankhwala achilengedwe, zokongoletsa zosakonzedwa, ndi zakudya. Kapangidwe ka zisangalalo (packaging) pamodzi ndi malamulo a mtunduwu amamaliza dongosololi, kuphatikiza mfundo zakale za malondawa ndi kaonekedwe kamakono.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Khedr El Attar Chizindikiro cha Mtundu wa Bizinesi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Khedr El Attar Chizindikiro cha Mtundu wa Bizinesi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Khedr El Attar Chizindikiro cha Mtundu wa Bizinesi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Zizindikiro
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Chilimbikitso
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Nthawi ya Polojekiti
- The project started in March 2020 in Cairo and finished in 2021
- Mamembala a Gulu
- Omnia Magdy Photographer
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
