Dizayini ya Enable Change Chizindikiro cha Dzina la Bizinesi ndi Squared ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2022
Enable Change Chizindikiro cha Dzina la Bizinesi
ndi Squared
Kasitomala: Isabelle Laporte
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #140542Kapangidwe
Za Enable Change Chizindikiro cha Dzina la Bizinesi
Enable Change ndi chizindikiro cha dzina la bizinesi chopangidwa kwa katswiri wogwira ntchito zoyendetsa kusintha (change management). Chizindikirochi chimagwiritsa ntchito njira yosavuta, kuphatikiza kwa zilembo zolimba, ndi mtundu umodzi wonyezimira. Chizindikiro cha logo chimalumikiza zilembo zoyambira I ndi L pamodzi ndi chizindikiro cha kusatha (eternity), chosonyeza kuphatikizidwa (inclusion). Mitundu ya zilembo idasankhidwa kuti isonyeze kusintha, ndi mawonekedwe amene amasintha pang'onopang'ono komanso kusintha kosalala pakati pa mizere yakuda ndi yopyapyala. Mitundu yogwiritsidwa ntchito ndi yochepetsedwa, ndipo kalembedwe ka zithunzi ndi kosalala (flat). Kupanga ndi kukonza kwa chizindikirochi kunatenga pafupifupi miyezi iwiri mu 2021.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Enable Change Chizindikiro cha Dzina la Bizinesi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Enable Change Chizindikiro cha Dzina la Bizinesi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Enable Change Chizindikiro cha Dzina la Bizinesi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion. - Zizindikiro
- branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
- Teknoloji Yopangira
- We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
- Vuto la Dizayini
- What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
- Kafukufuku
- The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
- Chilimbikitso
- Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
- Nthawi ya Polojekiti
- The design and development of this brand identity took around 2 months in 2021.
- Mdondomeko ya Ntchito
- The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
- Mamembala a Gulu
- Creative Director - Yana Okoliyska
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
