Portal Beoplay Kampeni Yotsatsa ndi Kutuko Studio

Dizayini ya Portal Beoplay Kampeni Yotsatsa ndi Kutuko Studio ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Platinamu ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Kanema, Mavidiyo ndi Zoseweretsa.

PlatinamuKanema· 2023

Portal Beoplay Kampeni Yotsatsa

ndi Kutuko Studio

Kasitomala: Kutuko Studio SL

Wopambana pa Mphoto ya Platinamu ya A' Design Award mu Gawo la Kanema

2,488,529

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #144874

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Portal Beoplay Kampeni Yotsatsa

Ndi kampeni yolimbikitsa mahedifoni ake a Beoplay Portal. Otsatsa adagawana zomwe zidapangidwa kuti zitheke. Pansi pa zonena kuti Sound yomwe imapanga dziko lanu, adayenera kupanga mawonekedwe 5 okhudzana ndi magulu amasewera apakanema. Kuphatikiza pa kukhala ndi chikoka chowoneka bwino, chochitikacho chinakwezedwa ku mpikisano wa malo a zinthu zamatsenga zobisika mu chimango chilichonse. Gululi linayang'anizana ndi mapangidwe ambiri omwe protagonist anali mankhwala komanso chidziwitso chogwiritsa ntchito.

Chidziwitso

Za Mphoto ya Platinamu ya A' Design Award

Portal Beoplay Kampeni Yotsatsa ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Portal Beoplay Kampeni Yotsatsa amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Portal Beoplay Kampeni Yotsatsa ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Miyezo ndi Kuphimba: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Zizindikiro: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Teknoloji Yopangira: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Vuto la Dizayini: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Kafukufuku: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Chilimbikitso: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Nthawi ya Polojekiti: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Mdondomeko ya Ntchito: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Petensi: Kutuko Studio SL
Mamembala a Gulu: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Mwini Zithunzi: Boutique Visual Kutuko Studio, Beoplay Portal, 2022