Dizayini ya Modulabs Ntchito Yaikulu ya Chizindikiro Chowoneka ndi Wonseon Yu and Yoonhee Jeong ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2023
Modulabs Ntchito Yaikulu ya Chizindikiro Chowoneka
ndi Wonseon Yu and Yoonhee Jeong
Kasitomala: Modulabs
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #148300Kapangidwe
Za Modulabs Ntchito Yaikulu ya Chizindikiro Chowoneka
Modulabs ndi njira yazizindikiro zowoneka zomwe zidapangidwa kwa gulu la ofufuza. Njirayi yamangidwa pogwiritsa ntchito mtundu wapadera wa zilembo wosinthasintha. Mtunduwu uli ndi njira imodzi yokulira yokhala ndi masitepe 300, zomwe zimalola mawonekedwe osiyanasiyana a zilembo. Chilembo chilichonse chimajambulidwa mosamalitsa m'malo mopangidwa kuchokera ku mawonekedwe a masamu, zomwe zimapereka khalidwe laumunthu. Zilembo zogwedezekazo zimasonyeza zochita ndi kufufuza m'malo mwa zotsatira zangwiro. Mamembala amatha kugwiritsa ntchito mtunduwu kuti ugwirizane ndi chizindikirocho, ndipo zida zamkati zimawathandiza kupanga mayina mosavuta.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Modulabs Ntchito Yaikulu ya Chizindikiro Chowoneka ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Modulabs Ntchito Yaikulu ya Chizindikiro Chowoneka akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Modulabs Ntchito Yaikulu ya Chizindikiro Chowoneka amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
- Zizindikiro
- Identity, Typeface, System
- Teknoloji Yopangira
- The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.
We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure. - Vuto la Dizayini
- Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
- Kafukufuku
- We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
- Chilimbikitso
- Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
- Nthawi ya Polojekiti
- The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
- Mdondomeko ya Ntchito
- Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
- Petensi
- trademarks: Modulabs (2023)
- Mamembala a Gulu
- Creative Director: Wonseon Yu
Designer: Yoonhee Jeong
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
