Evoluwe Chizindikiro cha Mtundu ndi Jonathan Andrade

Dizayini ya Evoluwe Chizindikiro cha Mtundu ndi Jonathan Andrade ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

SilivaZithunzi· 2023

Evoluwe Chizindikiro cha Mtundu

ndi Jonathan Andrade

Kasitomala: Evoluwe

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi

33,894

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #149212

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Evoluwe Chizindikiro cha Mtundu

Evoluwe ndi chizindikiro cha mtundu chomwe chinapangidwa kwa kampani yopereka upangiri pa ntchito zothandiza makasitomala. Chizindikirochi chimagwiritsa ntchito zilembo zoyambirira E ndi W kusonyeza kusintha kogawana ndi kopitilira. Chizindikirocho chinamangidwa kuchokera ku maonekedwe atatu a jiometri omwe amayimira magawo atatu a njira yoperekera upangiri. Sikweya imayimira nthawi yomwe zosowa za makasitomala zimamvedwa. Chithunzi chachiwiri chili ndi ngodya imodzi yozungulira ndipo chimasonyeza chiyambi cha kusintha. Chithunzi chachitatu chili ndi ngodya ziwiri zozungulira ndipo chimasonyeza kusintha kokwaniritsidwa. Muyeso wagolide unatsogolera kamangidwe kake, kusunga chizindikirocho chogwirizana pa zipangizo za digito ndi zosindikizidwa.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Evoluwe Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Evoluwe Chizindikiro cha Mtundu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Evoluwe Chizindikiro cha Mtundu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Miyezo ndi Kuphimba: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Zizindikiro: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Teknoloji Yopangira: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Vuto la Dizayini: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Kafukufuku: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Chilimbikitso: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Nthawi ya Polojekiti: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Mdondomeko ya Ntchito: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.