Tang Da Li Chizindikiro cha Mtundu ndi Sxdesign

Dizayini ya Tang Da Li Chizindikiro cha Mtundu ndi Sxdesign ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2024

Tang Da Li Chizindikiro cha Mtundu

ndi Sxdesign

Kasitomala: Tang Da Li

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

18,010

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #155667

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Tang Da Li Chizindikiro cha Mtundu

Tang Da Li ndi pulogalamu ya chizindikiro cha mtundu yomwe imaphatikiza zinthu zakale komanso zamakono zojambulajambula. Kapangidwe kake kamasonyeza kusiyanasiyana ndi kutseguka kwa nthawi ya Ufumu wa Tang. Dzina la mtunduwu limagwiritsa ntchito kufanana kwa mawu oti "Tang," omwe amatanthauza Ufumu wa Tang komanso shuga, ndikupatsa dzinalo mawu achisangalalo. Zithunzi za anthu ochokera pa zithunzithunzi za nthawi ya Ufumu wa Tang komanso mafelemu achikhalidwe amaphatikizidwa ndi kapangidwe kamakono. Kusindikiza kumachitika mwaluso lapamwamba pa zinthu zomwe zingagwiritsidwenso ntchito. Chizindikirochi chimagwiritsidwa ntchito pa mapositala komanso pa zokutira zazikulu ndi zazing'ono.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Tang Da Li Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Tang Da Li Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Tang Da Li Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Miyezo ndi Kuphimba: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Zizindikiro: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Teknoloji Yopangira: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Vuto la Dizayini: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Kafukufuku: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Chilimbikitso: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Nthawi ya Polojekiti: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Mdondomeko ya Ntchito: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Petensi: Copyrights belong to sxdesign
Mamembala a Gulu: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Mwini Zithunzi: Illustrations: Luo Ling
Photos and designs: sxdesign