Dizayini ya Xuannao Master Cha Chizindikiro cha Kampani ndi Chushan Design ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
SilivaZithunzi· 2024
Xuannao Master Cha Chizindikiro cha Kampani
ndi Chushan Design
Kasitomala: Shenzhen Chushan Design Culture Group Co., Ltd.
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #160263Kapangidwe
Za Xuannao Master Cha Chizindikiro cha Kampani
Xuannao Master Cha ndi chizindikiro cha kampani chomwe chinapangidwa kwa kampani ya tiyi wa thovu wa ku China. Chizindikirocho chikuwonetsa panda akuchita masewera olimbitsa thupi a Chi Qi Gong cha ku China pansi pa chilembo cha Qi, cholembedwa ndi zilembo zokongola za mtundu wa lalanje wowala. Chithunzi cha panda, wotchedwa Da Qi Xia, chili ndi nkhope yaulemu ndipo chikusonyeza kulimba mtima ndi mzimu wachangu. Makhalidwe amenewa akugwirizanitsidwa ndi thovu la mu tiyi. Zilembo zokongola ndi panda zimakhazikitsa kampaniyo mu chikhalidwe cha Kum'mawa ndikupangitsa chakumwacho kukhala chodziwika kwa ogula a m'derali. Chizindikirocho chilibe kukula kokhazikika, choncho mayimidwe ake ndi kukula kwake zitha kusinthidwa malinga ndi kagwiritsidwe kalikonse.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Xuannao Master Cha Chizindikiro cha Kampani ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Xuannao Master Cha Chizindikiro cha Kampani akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Xuannao Master Cha Chizindikiro cha Kampani ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- Miyezo ndi Kuphimba
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Zizindikiro
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- Teknoloji Yopangira
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- Vuto la Dizayini
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- Kafukufuku
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- Chilimbikitso
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- Nthawi ya Polojekiti
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- Mdondomeko ya Ntchito
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- Mamembala a Gulu
- Yin Peng
Li Linlin
Liu Xingyu - Mwini Zithunzi
- Chushan Design
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
