Dizayini ya Boluo Dan Kapangidwe ka Logo ndi Brand ndi Guangzhou Cheung Ying Design Co., Ltd. ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
SilivaZithunzi· 2024
Boluo Dan Kapangidwe ka Logo ndi Brand
ndi Guangzhou Cheung Ying Design Co., Ltd.
Kasitomala: Guangzhou Cheung Ying Design Co., Ltd.
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #161340Kapangidwe
Za Boluo Dan Kapangidwe ka Logo ndi Brand
Boluo Dan ndi msika wa kachisi wa zaka chikwi, wozindikiridwa ngati cholowa cha chikhalidwe cha dziko losagwira. Logo imaphatikiza zizindikiro zachikhalidwe monga kamangidwe kakulu ka Kachisi wa South Sea ndi chilembo cha Chitchaina Nan, pamodzi ndi zizindikiro zapadera za m'deralo, kukulitsa kugwiritsa ntchito kolusa kwa brand. Imaphatikizanso malingaliro a filosofi akum'mawa a Kumwamba kukhala kozungulira ndi Dziko lapansi kukhala lamakona, kuphatikiza kukongola kwachikhalidwe ndi chofunikira cha masiku ano, kuthandiza kufalitsa ndi kutukuka kwa chikhalidwe cha anthu.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Boluo Dan Kapangidwe ka Logo ndi Brand ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Boluo Dan Kapangidwe ka Logo ndi Brand akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Boluo Dan Kapangidwe ka Logo ndi Brand ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
- Miyezo ndi Kuphimba
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Zizindikiro
- Logo, Branding, Visual Identity, Graphic Design
- Teknoloji Yopangira
- Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
- Vuto la Dizayini
- The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
- Kafukufuku
- In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
- Chilimbikitso
- The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
- Nthawi ya Polojekiti
- The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
- Mdondomeko ya Ntchito
- The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
- Mamembala a Gulu
- Creative Director: Zhiji Dong
Designer: Lu Gu
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
