Easygo Chizindikiro cha Kampani ndi Xingyue Deng

Dizayini ya Easygo Chizindikiro cha Kampani ndi Xingyue Deng ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2025

Easygo Chizindikiro cha Kampani

ndi Xingyue Deng

Kasitomala: Chengdu Mifang Culture Communication Co.,Ltd

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

13,291

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #161772

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Easygo Chizindikiro cha Kampani

Kapangidwe kake kamaphatikiza matanthauzo olozera a zilembo za Chitchaina za mmwamba ndi pansi kukhala chilankhulo chowoneka chomwe chimadutsa malire a zinenero. Pokutsindika ntchito yodziwika yokha kudzera m'mawonekedwe achidule ndi achikhalidwe, kapangidweyu kamalumikizana bwino ndi magulu osiyanasiyana a ogwiritsa ntchito. Kapangidwe kake komveka bwino, kamvekedwe kokhuthala, ndi kulumikizana kosangalala zikusonyeza chidwi choganizira pa kugwiritsidwa ntchito ndi kunena nkhani mwa zithunzi. Kudzera mu kuyimira kwa zizindikiro ndi kukongola kosalimbana, kapangidweyu kamapereka zomwe munthu amakumana nazo zosiyana komanso zokopa.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Easygo Chizindikiro cha Kampani ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Easygo Chizindikiro cha Kampani akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Easygo Chizindikiro cha Kampani amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The idea was inspired by the Chinese characters 'Up' and 'Down', which serve as both characters and arrows representing upward and downward movements. Additionally, the concept of a 'circle' symbolizes vitality. We ingeniously blend the intrinsic meanings of 'up' and 'down' with their visual representations, thereby breaking the boundaries of language. Our goal is to emphasize the product's functionality and convey the brand's concept directly.
Miyezo ndi Kuphimba: The product measures 1250mm × 750mm × 2000mm and weighs 50kg. It is separated packaged in several corrugated cardboard boxes.
Zizindikiro: Brand, elevator, sustainable development
Teknoloji Yopangira: In terms of product manufacturing, we use highly efficient materials, with the motor having a lifespan of up to 100,000 hours and minimal electricity consumption, reducing energy usage. We prioritize reducing carbon footprint, employing environmentally friendly production processes and adhering to the principles of circular economy to minimize waste generation. As for packaging, we consistently strive to utilize eco-friendly kraft paper materials, reducing environmental pollution from single-use packaging while still conveying the brand's tone.
Vuto la Dizayini: Our design approach takes into account that elevator purchasers are often young people, but the ultimate users are elderly individuals. Therefore, we adopt a balanced design philosophy that aligns layout and graphics, satisfying the aesthetic preferences of modern young people while also providing elderly users with a more intuitive understanding of the brand's product functionality, simplicity, and sense of safety.
Kafukufuku: We direct all our efforts to address the needs of the elder adults who find it difficult to trudge up and down the stairs in older walk-up buildings in Asia where it is not possible to be retrofitted with an external elevator. Our design approach has considered that the elevator buyers tend to be young people, while the ultimate users are the elderly. Therefore, we adopt a balanced design concept to match layout and graphics and break language barriers to convey a sense of simplicity, directness, and authenticity in our visual identity.
Chilimbikitso: Easygo focuses on elevator innovation, striving to meet the needs of elderly individuals who struggle with stairs in older walk-up buildings across Asia, where external elevators cannot be installed. Due to generational issues, some elderly individuals may be non-literate, hence we aim to convey clear and concise messages through our brand's visual identity, eliminating language barriers and benefiting all elderly individuals.
Nthawi ya Polojekiti: The project commenced its development in Chengdu, China, in January 2020 and was launched in Chengdu and Beijing in April 2023. It was exhibited at the Hong Kong Design Summit in March 2024.
Mdondomeko ya Ntchito: In the Asian market, we've observed that similar products are typically installed on walls of villas, clinics, and some subway stations. They operate on a single track, allowing only one person to ride at a time, and are priced high with numerous property condition restrictions. As for our product, we've innovatively utilized stainless steel dual tracks on the upper side and cement dual tracks on the lower side within corridors. With a load capacity of 150kg, it accommodates either two passengers simultaneously or one passenger with luggage. Featuring a hook-type design for easy removal, it takes up no space in the corridor.