Dizayini ya Seaside Home For Music Fans Kampeni ya Malonda Yozikidwa pa Zochitika Zenizeni ndi Taobao Design ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana.
GolideZolengeza· 2025
Seaside Home For Music Fans Kampeni ya Malonda Yozikidwa pa Zochitika Zenizeni
ndi Taobao Design
Kasitomala: Taobao Design
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Zolengeza
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #171886Kapangidwe
Za Seaside Home For Music Fans Kampeni ya Malonda Yozikidwa pa Zochitika Zenizeni
Seaside Home For Music Fans ndi ntchito yamalonda yozikidwa pa zochitika yopangidwa kwa chikondwerero cha nyimbo ndi zaluso chomwe chinachitikira ku Aranya. Chizindikiro cha kyubu cha mtundu wa malonda chinasinthidwa kukhala nyali yosakira, ndipo chinaphatikizidwa ndi mitundu ya m'mbali mwa nyanja yosinthasintha komanso mawonekedwe a mafunde a phokoso. Malo owonetsera akunja anapereka ziwonetsero zogwiritsa ntchito mphamvu zosiyanasiyana za thupi ndi masewera okhudzana ndi nyimbo kudzera mu zoyika zolumikizana ndi anthu. Kanema wa moyo wolumikizana ndi anthu unalola omvera akutali kuyendera malowa ndi kuonera zisudzo. Malo ochitikira anamangidwa ndi chimango cha chitsulo chopepuka, zipangizo zongowonjezedwanso komanso utoto ndi nsalu zotulutsa mpweya wochepa. Anthu okonda nyimbo oposa 70,000 anafika pa mwambowo.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Seaside Home For Music Fans Kampeni ya Malonda Yozikidwa pa Zochitika Zenizeni ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Seaside Home For Music Fans Kampeni ya Malonda Yozikidwa pa Zochitika Zenizeni akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Seaside Home For Music Fans Kampeni ya Malonda Yozikidwa pa Zochitika Zenizeni amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
- Miyezo ndi Kuphimba
- This project attracted more than 70,000 fans.
- Zizindikiro
- Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
- Teknoloji Yopangira
- The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
- Vuto la Dizayini
- The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
- Kafukufuku
- 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
- Chilimbikitso
- The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
- Nthawi ya Polojekiti
- The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
- Mdondomeko ya Ntchito
- Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences. - Mamembala a Gulu
- Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
