Dumphani kupita ku nkhani
Si Shengsheng Seti ya Mphatso ya Maginito ndi Peng Gao, Mian Wu and Yixuan Wu

Dizayini ya Si Shengsheng Seti ya Mphatso ya Maginito ndi Peng Gao, Mian Wu and Yixuan Wu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zoperekedwa Mphatso.


ChitsuloZoperekedwa Mphatso· 2026

Si Shengsheng Seti ya Mphatso ya Maginito

ndi Peng Gao, Mian Wu and Yixuan Wu

Kasitomala: The China Media Group Spring Festival Gala

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zoperekedwa Mphatso

4,693

Mitundu

Kapangidwe

Za Si Shengsheng Seti ya Mphatso ya Maginito

Si Shengsheng ndi seti ya mphatso ya maginito yopangidwa chifukwa cha Chikondwerero cha Masika a ku China ndi Chaka cha Njoka. Seti iyi ili ndi zomatira zinayi za firiji, ndipo chomatira chilichonse chimanyamula dalitso lapadera, monga chimwemwe, chuma ndi chisangalalo cha chakudya chabwino. Mu chikhalidwe cha ku China, njoka imayimira kukonzedwanso ndi kupitiriza kudzera mu njira zake zachilengedwe za kugona nthawi yozizira ndi kusenda khungu. Mapangidwewa amaphatikiza njoka ndi ruyi, chizindikiro chachikhalidwe cha mwayi wabwino, ndikusintha cholengedwa choopedwa kukhala chizindikiro chochezeka. Zomatirazo zitha kuikidwa pamalo aliwonse okoka maginito ndikukonzedwa momasuka.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Si Shengsheng Seti ya Mphatso ya Maginito ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Si Shengsheng Seti ya Mphatso ya Maginito akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Si Shengsheng Seti ya Mphatso ya Maginito amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Miyezo ndi Kuphimba
250*250*30
Zizindikiro
Refrigerator Sticker Gift Set,Chinese Spring Festival,Mascot Snake
Teknoloji Yopangira
CNC,Stamping manufacturing, Epoxy resin coating
Vuto la Dizayini
The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Kafukufuku
This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Chilimbikitso
The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Nthawi ya Polojekiti
The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Mdondomeko ya Ntchito
The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Mamembala a Gulu
Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Mwini Zithunzi
#1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025

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