Dizayini ya Craftoria Primary Function: Chizindikiro cha Brand ndi Cansu Dagbagli Ferreira ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2026

Craftoria Primary Function: Chizindikiro cha Brand

ndi Cansu Dagbagli Ferreira

Kasitomala: Cansu Ferreira

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

7,283

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #181322

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Craftoria Primary Function: Chizindikiro cha Brand

Book Text: Kusintha kwa chizindikiro cha Craftoria kukufufuza mphambano pakati pa magulu a zaluso zakale ndi miyambo yamakono ya thanzi. Pochokera ku zaluso za m'ma 1920, chizindikirochi chimagwiritsa ntchito mawu olembedwa mwa luso a serif komanso zithunzi za nthawi ya Victoria kuti zitsanzo za penti potsata manambala ziwonetsedwe ngati ntchito yanzeru, yodzizindikiritsa. Mapangidwe a kapangidwe ka chofunikira chotumizira chimathandiza kusintha kuchokera ku kuphweka kwa kunja kupita ku mkati kokongoletsedwa ndi mitundu yosiyana kwambiri, kupangitsa kutsegula chofunikira kukhala chitseko cholowera ku chidwi chaluso. Dongosolo logwirizana ili limalumikiza luso lakale ndi mapangidwe a moyo wamakono kuti likwezere zochitika za munthu wokonda zosangalatsa.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Craftoria Primary Function: Chizindikiro cha Brand ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Craftoria Primary Function: Chizindikiro cha Brand akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Craftoria Primary Function: Chizindikiro cha Brand amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Miyezo ndi Kuphimba: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Zizindikiro: art, painting, hobby, vintage, illustration
Teknoloji Yopangira: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Vuto la Dizayini: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Kafukufuku: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Chilimbikitso: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Nthawi ya Polojekiti: 6 months, France and USA
Mdondomeko ya Ntchito: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.