Dizayini ya China Moutai Kapangidwe ka Mkati mwa Sitolo Yogulitsa ndi Scene Aesthetics Design Co., Ltd ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.
BronzeMkati· 2026
China Moutai Kapangidwe ka Mkati mwa Sitolo Yogulitsa
ndi Scene Aesthetics Design Co., Ltd
Kasitomala: Scene Aesthetics Design Co., Ltd
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mkati
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #181493Kapangidwe
Za China Moutai Kapangidwe ka Mkati mwa Sitolo Yogulitsa
China Moutai ndi kapangidwe ka mkati mwa sitolo yogulitsa ya mamita 317 masikweya yomwe inapangidwa ngati malo owonetsera mtundu wa mowa wa baijiu. Kapangidweko kamaphatikiza chiwonetsero cha zinthu ndi zipangizo zochitirapo kanthu. Mapira ndi tirigu zakhazikitsidwa mumzere wamayimbidwe kuti zisonyeze chizindikiritso cha dera. Gudumu la mitundu limasonyeza momwe mtundu wa mowa umasinthira ndi zaka, ndipo khoma la kukoma limafotokoza fungo la msuzi kudzera muzithunzi ndi zida za fungo. Zotchinga zobowoleredwa zimakumbutsa mabowo ang'onoang'ono a mitsuko yadothi ndipo zimagwira ntchito ngati zolekanitsa. Matabwa opepuka, zokongoletsera zachitsulo, imvi ya oyster ndi zomaliza zoyera pang'ono zimapanga mitundu yake.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
China Moutai Kapangidwe ka Mkati mwa Sitolo Yogulitsa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. China Moutai Kapangidwe ka Mkati mwa Sitolo Yogulitsa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. China Moutai Kapangidwe ka Mkati mwa Sitolo Yogulitsa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
- Miyezo ndi Kuphimba
- 317 square meters
- Zizindikiro
- Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
- Teknoloji Yopangira
- Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
- Vuto la Dizayini
- The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
- Kafukufuku
- As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
- Chilimbikitso
- The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
- Nthawi ya Polojekiti
- The first flagship store is expected to open in Singapore in June 2026.
- Mdondomeko ya Ntchito
- The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
- Mamembala a Gulu
- Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
