Dizayini ya Digital Fashion Primary Function: Chiwonetsero cha Mafashoni a Digito ndi Fabrix World ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zochitika ndi Mikumano.
SilivaChochitika· 2026
Digital Fashion Primary Function: Chiwonetsero cha Mafashoni a Digito
ndi Fabrix World
Kasitomala: FabriX
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Chochitika
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #181845Kapangidwe
Za Digital Fashion Primary Function: Chiwonetsero cha Mafashoni a Digito
Book Text: Chiwonetsero pa ComplexCon Hong Kong 2025 chinapereka malo ogulitsira okonzedwa kudzera mu dongosolo la phygital lomwe limaphatikiza mapangidwe a malo ndi mawindo ogwirizana. Ma kiosk a AR oyezetsa, mawonetsero okhazikitsidwa ndi malo a foni oyitanitsira poyamba zinapanga njira yopitiriza ya onani tsopano yesani tsopano itanitsani tsopano. Malo okhotakhota owunikira ndi mipata ya mbali zambiri zinatsogolera kuyenda, pomwe kutenga deta kophatikizidwa kunathandiza kupereka mayankho a nthawi yeniyeni kuti kupanga kuzikhale kotengera zofunika, kuwonetsa njira yosakaniza ya malo amakono ogulitsira mafashoni.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Digital Fashion Primary Function: Chiwonetsero cha Mafashoni a Digito ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Digital Fashion Primary Function: Chiwonetsero cha Mafashoni a Digito akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Digital Fashion Primary Function: Chiwonetsero cha Mafashoni a Digito ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
- Miyezo ndi Kuphimba
- The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
- Zizindikiro
- Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
- Teknoloji Yopangira
- The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.
The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration. - Vuto la Dizayini
- A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
- Kafukufuku
- Type of Research: Applied experiential design research.
Objectives: To validate phygital retail models.
Methodology: User journey mapping, prototype testing and live event implementation.
Tools: AR kiosks, AI storytelling content, digital commerce platforms.
Participants: Designers, visitors and Gen Z consumers.
Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models. - Chilimbikitso
- The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
- Nthawi ya Polojekiti
- The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
- Mdondomeko ya Ntchito
- Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
- Petensi
- Copyrights belong to FabriX World, 2025
- Mamembala a Gulu
- Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai
Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
