Identity Created by Consumer (ICC) Njira ya Chiyambi cha Kampani ndi Jone Aleksiunaite

Dizayini ya Identity Created by Consumer (ICC) Njira ya Chiyambi cha Kampani ndi Jone Aleksiunaite ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2013 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2013

Identity Created by Consumer (ICC) Njira ya Chiyambi cha Kampani

ndi Jone Aleksiunaite

Kasitomala: Vilnius Academy of Arts

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

19,346

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #27919

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Identity Created by Consumer (ICC) Njira ya Chiyambi cha Kampani

Kachitidwe ka Chiyambi Wopangidwa ndi Wogula ndi njira yosinthasintha ya chiyambi cha kampani yopangidwira nyumba yosungiramo zojambulajambula zamakono. Njirayi imaphatikiza gawo losasintha ndi gawo losinthasintha. Zinthu zazikuluzikulu zowoneka ndi zosindikizidwa zimapanga gawo losasinthali. Gawo losinthasintha limapangidwa kuchokera ku deta yopangidwa ndi alendo. Mlendo aliyense amapanga chizindikiro chake payekha ndi chithunzi cha kayendedwe. Zinthu izi kenako zimagwiritsidwa ntchito pazinthu zokumbukira, zithunzi zoyenda ndi chizindikiro chosinthasintha chowonetsedwa pa webusayiti komanso pazenera zamakono. Zinthu zowonekazi zimapangidwa pogwiritsa ntchito vector graphics ndi vidiyo yojambulidwa.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Identity Created by Consumer (ICC) Njira ya Chiyambi cha Kampani ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Identity Created by Consumer (ICC) Njira ya Chiyambi cha Kampani akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Identity Created by Consumer (ICC) Njira ya Chiyambi cha Kampani amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Miyezo ndi Kuphimba: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Zizindikiro: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Teknoloji Yopangira: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Vuto la Dizayini: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Kafukufuku: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Chilimbikitso: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Nthawi ya Polojekiti: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Mdondomeko ya Ntchito: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Mamembala a Gulu: Student Jone Aleksiunaite
Lecturer Marius Bartkus