Peace and Presence Well-Being Chizindikiro ndi Lisa Winstanley

Dizayini ya Peace and Presence Well-Being Chizindikiro ndi Lisa Winstanley ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

SilivaZithunzi· 2020

Peace and Presence Well-Being Chizindikiro

ndi Lisa Winstanley

Kasitomala: Peace & Presence Well-being UK

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi

55,938

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #87317

Fufuzani Zambiri Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Peace and Presence Well-Being Chizindikiro

Mtendere ndi Kukhalapo Umoyo Wabwino Ndi kampani yaku UK yochokera ku UK, yopereka chithandizo chamankhwala chonse monga reflexology, kutikita minofu yonse ndi reiki kuti atsitsimutse thupi, malingaliro ndi mzimu. Chilankhulo chowoneka cha mtundu wa P&PW chimakhazikitsidwa ndi chikhumbo chofuna kuyitanitsa dziko lamtendere, lodekha komanso lopumula motsogozedwa ndi zokumbukira zaubwana waubwana, makamaka kuchokera ku zomera ndi zinyama zomwe zimapezeka m'mphepete mwa mitsinje ndi nkhalango. Paleti yamitunduyi imalimbikitsidwa ndi mawonekedwe a Madzi aku Georgia m'malo awo oyambilira komanso okhala ndi okosijeni, zomwe zimapangitsanso chidwi chanthawi zakale.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Peace and Presence Well-Being Chizindikiro ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Peace and Presence Well-Being Chizindikiro akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Peace and Presence Well-Being Chizindikiro ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Miyezo ndi Kuphimba: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Zizindikiro: branding, visual identity, logo, stationery, packaging, merchandise
Teknoloji Yopangira: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Vuto la Dizayini: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Kafukufuku: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Chilimbikitso: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Nthawi ya Polojekiti: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Mdondomeko ya Ntchito: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.